"Happiness" touchpoint in the heart of the capital
Taking place from December 5-7 on the Ho Hoan Kiem pedestrian street (Hanoi), Vietnam Happy Fest 2025 quickly became a focal point attracting a large number of locals and tourists. Amidst the lively festive atmosphere, LPBank 's booth stood out with its theme "Touching Prosperity – Touching Happiness," becoming an attractive stop with a series of engaging interactive activities.
During the event days alone, LPBank's space recorded thousands of visitors and check-ins. Here, thousands of meaningful gifts were given away, not only bringing practical joy to participants but also spreading positive energy to the community. In addition to entertainment activities, customers also learned about digital products such as the Digital Banking application, turned on Sinh Loi Loc Phat or experienced international credit cards.
Speaking on the sidelines of the event, a representative from LPBank stated that partnering with Vietnam Happy Fest 2025 is a concrete step in its roadmap to integrate business activities with social responsibility. In the context of strong digital transformation, the bank places particular emphasis on developing technology platforms to simplify access to financial services for the people. Through convenient applications and personalized interfaces, LPBank aims to transform financial touchpoints into "touchpoints of happiness," helping each individual and household optimize resources to proactively create a prosperous life.
Spreading "Prosperity" through practical values
To realize its mission of "bringing prosperity to every home," LPBank has continuously built a solid financial foundation throughout its more than 17 years of development. According to its financial report for the first nine months of 2025, the bank recorded total assets exceeding VND 539,000 billion, and pre-tax profit reaching over VND 9,612 billion, a 9% increase compared to the same period. Notably, the return on equity (ROE) reached 23.9%, placing LPBank among the most efficient banks in the system.
Alongside its growth momentum, LPBank's "Prosperity and Success" spirit is also clearly demonstrated through its extensive network of branches across 34 provinces and cities, with strong coverage in rural areas and Type II urban areas. Thanks to this, LPBank's preferential capital has reached a wide range of customers, helping people feel secure in their production and expand their livelihoods. In addition, LPBank continuously improves its customer-centric product and service ecosystem. Examples include the "Prosperity and Success" solution, which transforms idle funds in payment accounts into a source of daily accumulated profits; the LPBank Digital Banking application with its personalized interface; and the JCB Ultimate international credit card offering premium privileges.
Beyond its role as a financial institution, LPBank consistently pursues a sustainable development orientation, considering social responsibility as an inseparable element in its long-term strategy. Over the years, the Bank has dedicated significant resources to meaningful social welfare programs. Specifically, LPBank has supported the construction of over 2,500 charitable houses, built 280 standard schools, established 15 Scholarship and Talent Promotion Funds, and donated tens of billions of VND to help people overcome the consequences of natural disasters…
From “Financial prosperity” to “Life happiness”, LPBank will continue to accompany cultural and community events to spread positive life values to people, gradually realizing the goal of becoming a bank for everyone.
Source: https://daibieunhandan.vn/lpbank-lan-toa-thong-diep-cham-loc-phat-cham-hanh-phuc-tai-vietnam-happy-fest-2025-10399875.html
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