SABECO is proud to affirm Vietnamese brand in the international market.

Continuing efforts to bring Vietnamese brands to the international market, SABECO has just been honored at the International Beer Cup 2024 (Japan) - International Beer Cup 2024 held in Sapporo, Japan with 3 medals in different categories for Saigon and 333 Beer products. Accordingly: Saigon Export Premium Beer won the gold medal in the American-Style Lager category; Saigon Chill Beer won the silver medal in the American-Style Lager category; 333 Beer won the bronze medal in the International-Style Light Lager category...

SABECO's Saigon and 333 Beer products won gold, silver and bronze medals respectively at the 2024 International Beer Cup Japan. Photo: SABECO

The International Beer Cup has been held annually since 2016 by the Japan Craft Beer Association. This year, the event attracted the participation of 370 beer producers from 24 countries and territories around the world . A total of more than 1,420 products competed in many different award categories. It is estimated that from 2019 to now, SABECO products have won more than 40 international awards, affirming the outstanding quality of their products thanks to a team of Vietnamese brewers who have a deep understanding of the culture and tastes of domestic consumers, who have been intensively trained in Germany, combined with famous raw materials and advanced technology. In August 2024, SABECO products also conquered the 2024 World Beer Awards with 2 gold medals and 2 silver medals in the Lager Beer categories. In particular, Lac Viet Beer was also recognized as "The best light Lager Beer in the world".

Saigon Beer product lines. Photo: SABECO

SABECO has also achieved a number of other outstanding quality awards in recent years: 8 Gold and Silver medals from the US Beverage Testing Institute (BTI) in 2023, the 2022 Asian Beer Championship, the Gold medal at the International Beer Awards (IBA) 2019, the Gold, Silver and Bronze medals at the 2019 International Beer Cup (IBC), the Gold and Silver medals at the Australian International Beer Awards 2020 (AIBA) and the Gold and Silver medals at the Monde Selection 2021. In addition to internationally recognized product quality, SABECO also constantly applies technology, creates uniqueness and difference to develop the brand, and enhances the brand's presence through new and modern ways to reach consumers. At the MMA Smarties Awards Vietnam 2024 - one of the prestigious marketing awards in the field of marketing held on October 25, Saigon Beer's Tet 2024 campaign "Welcome the Year of the Dragon, Get Rich" was honored in 2 major categories: Silver Award in the Social Media Marketing category and Silver Award in the WEB 3.0 Technologies Marketing category for the Augmented Reality game called Dragon Gem.

The Silver Award in the Social Media Marketing category of MMA Smaties Awards VN was awarded to Saigon Beer's Tet 2024 campaign. Photo: SABECO

The MMA Smarties Awards, organized by the Mobile Marketing Association (MMA), honors outstanding marketing strategies that use technology to engage consumers and enhance brand experiences. By honoring outstanding campaigns, the awards honor brands that effectively combine creativity and technology. Previously, in 2023, Bia Saigon's Tet campaign "63 is 1" was also honored at the MMA Smarties Awards for 2 categories: Gold Award in Omnichannel Marketing; Gold Award in Cross Digital Media Marketing. Source: https://laodong.vn/kinh-doanh/sabeco-tu-hao-khang-dinh-thuong-hieu-viet-tren-thi-truong-quoc-te-1415548.ldo