SABECO proudly affirms the Vietnamese brand in the international market.

Continuing its efforts to bring Vietnamese brands to the international market, SABECO was recently honored at the International Beer Cup 2024 (Japan) held in Sapporo, Japan, winning three medals in different categories for its Saigon Beer and 333 Beer products. Specifically: Saigon Export Premium Beer won a gold medal in the American-Style Lager category; Saigon Chill Beer won a silver medal in the American-Style Lager category; and 333 Beer won a bronze medal in the International-Style Light Lager category.

SABECO's Saigon Beer and 333 Beer products won gold, silver, and bronze medals respectively at the 2024 Japan International Beer Cup. Photo: SABECO

The International Beer Cup has been held annually since 2016 by the Japan Craft Beer Association. This year, the event attracted the participation of 370 beer producers from 24 countries and territories worldwide . A total of over 1,420 products competed in various award categories. It is estimated that since 2019, SABECO products have won over 40 international awards, affirming their superior quality thanks to a team of Vietnamese brewing artisans with a deep understanding of domestic culture and consumer tastes, trained in Germany, combined with renowned raw materials and advanced technology. In August 2024, SABECO products also conquered the 2024 World Beer Awards with 2 gold and 2 silver medals in the Lager Beer category. Notably, Lac Viet Beer was recognized as the "World's Best Light Lager Beer".

Saigon Beer product lines. Photo: SABECO

SABECO has also achieved several other outstanding quality awards in recent years: 8 Gold and Silver medals from the American Beverage Testing Institute (BTI) in 2023, the 2022 Asian Beer Championship, a Gold medal at the 2019 International Beer Awards (IBA), Gold, Silver, and Bronze medals at the 2019 International Beer Cup (IBC), Gold and Silver medals at the 2020 Australian International Beer Awards (AIBA), and Gold and Silver medals at the 2021 Monde Selection Awards. Besides its internationally recognized product quality, SABECO continuously applies technology, creating unique and distinctive products to develop its brand and enhance its presence through innovative and modern ways to reach consumers. At the MMA Smarties Awards Vietnam 2024 ceremony – one of the prestigious marketing awards held on October 25th – Saigon Beer's Tet 2024 campaign “Welcoming the Year of the Dragon, Abundant Blessings” was honored in two major categories: Silver Award in Social Media Marketing and Silver Award in WEB 3.0 Technologies Marketing for its Augmented Reality game, Dragon Gem.

The Silver Award in the Social Media Marketing category of the MMA Smaties Awards Vietnam was presented to Bia Saigon's Tet 2024 campaign. Photo: SABECO

The MMA Smarties Awards, organized by the Mobile Marketing Association (MMA), honors outstanding marketing strategies that use technology to engage consumers and enhance brand experiences. By recognizing outstanding campaigns, the awards celebrate brands that effectively combine creativity and technology. Previously, in 2023, Bia Saigon's Tet campaign "63 is 1" was also honored at the MMA Smarties Awards in two categories: Gold Award in Omnichannel Marketing; and Gold Award in Cross Digital Media Marketing. Source: https://laodong.vn/kinh-doanh/sabeco-tu-hao-khang-dinh-thuong-hieu-viet-tren-thi-truong-quoc-te-1415548.ldo