A seminar titled "Enhancing the Value of National Brands in the Global Trade Arena" is about to take place.

Core values are the "measure" that affirms the prestige and position of the National Brand. National Brand: A platform for Vietnamese goods to reach the world.

Over the years, Vietnam has not only been recognized globally as a bright spot in the recovery picture but also in building and developing its national brand. According to Brand Finance, a leading global brand valuation consulting organization, Vietnam's national brand grew by 102% between 2019 and 2023. The value of the national brand in 2023 reached US$498.13 billion, a 15.6% increase compared to 2022, and has consistently shown double-digit growth over the past five years, ranking 33rd among the top 121 strongest national brands in the world. Notably, many of Vietnam's leading brands have gradually caught up with global trends.

Sắp diễn ra tọa đàm 'Nâng tầm giá trị Thương hiệu Quốc gia trong 'sân chơi' thương mại toàn cầu'

At 2:30 PM on September 26th, at its Hanoi headquarters, the Industry and Trade Newspaper will hold a seminar titled "Enhancing the Value of Vietnamese National Brands in the Global Trade Arena".

This is the result of over 20 years of effort stemming from the Party's correct policies and guidelines, the Government's decisive and thorough direction and management, as well as the efforts of the Ministry of Industry and Trade and various associations, industries, and businesses in promoting economic, political, diplomatic, cultural, and social activities, contributing to building Vietnam's prestige and position in the international arena, in accordance with the orientation of the Vietnam National Brand Program as outlined in Decision No. 253/2003/QD-TTg dated November 25, 2003, approved by the Prime Minister.

Building and positioning a national brand is an essential path in the sustainable development journey of every business. However, the reality shows that the number of Vietnamese businesses achieving this title is still modest, even unremarkable, and many Vietnamese products are still struggling with the question: How can products be positioned and named in the global commercial arena?

To build world-class national brands in the international market, many believe that strong internal capabilities are needed, coupled with comprehensive coordination from the central to local levels, encompassing policies and mechanisms as well as the efforts of individual businesses. And especially, to conquer the international market, Vietnamese goods must be recognized and recognized right in their own "home turf."

To gain a better understanding of this issue, on the afternoon of September 27th, the Industry and Trade Newspaper organized a Policy and Dialogue Program with the theme: "Enhancing the Value of Vietnam's National Brand in the Global Trade 'Playing Field'".

The guests attending the program include:

- Mr. Ta Manh Cuong - Head of the Trade Promotion Capacity Development Department - Trade Promotion Agency - Ministry of Industry and Trade

- Economist Dinh Trong Thinh

- Ms. Dinh Hoai Giang - General Director of Secoin Construction Materials Joint Stock Company

- Ms. Dang Thi Thanh Phuong - Commercial Counselor of Vietnam in the Federal Republic of Germany

The panel discussion will be streamed live on congthuong.vn, YouTube, and Facebook.

Source: https://congthuong.vn/sap-dien-ra-toa-dam-nang-tam-gia-tri-thuong-hieu-quoc-gia-trong-san-choi-thuong-mai-toan-cau-348628.html