Techcombank and Starbucks Vietnam bring "A warm Tet from the heart".

To celebrate the upcoming New Year and Lunar New Year, Techcombank and Starbucks are collaborating on the "Warm Tết from the Heart - Bringing Good Fortune" program, aiming to provide seamless payment experiences and attractive offers for customers of both banks.

This is considered the most significant campaign since the two sides officially began cooperating in the past year, and it also serves as the "opening act" for many collaborative activities that will take place in the new year 2024.

The program "Warm Tet from the Heart - Bringing Good Fortune" will be implemented throughout the Lunar New Year of the Year of the Dragon 2024 with a meaningful message about sharing during Tet. Around each cup of coffee are stories of us spending time with loved ones, enjoying the sweet and warm last days of the year.

In addition, Techcombank and Starbucks are also sending New Year's lucky money gifts and special offers to customers this Tet holiday - as a token of gratitude and best wishes for the coming year.

At the same time, when experiencing products and services at Starbucks Vietnam stores, customers will also be immersed in a festive atmosphere specially decorated for the New Year, featuring a giant coffee cup and promotional materials bearing the distinctive mark of both Techcombank and Starbucks.

Not only now, but since the second quarter of 2023, Techcombank and Starbucks have implemented many promotional programs for customers, thereby recording impressive business results. The number of Techcombank customers making payment transactions at Starbucks has increased by an average of four times per month.

The implemented programs have created opportunities for both sides to get closer to a large customer base, especially young people and customers in the "Why not" segment – those who are tech-savvy and share a love and interest in high-end brands.

Nguyen Anh Tuan, Acting Director of Retail Banking at Techcombank. (Photo: Techcombank)

Sharing his thoughts on the exclusive collaboration between Techcombank and Starbucks, Mr. Nguyen Anh Tuan, Acting Director of Retail Banking at Techcombank, said: "With a customer-centric strategy, Techcombank focuses on implementing activities centered around the best interests of its customers. 2023 marked Techcombank's success in providing products and services with distinctive experiences."

In its 2024 strategy, Techcombank will continue to develop and expand its diverse network of partnerships across all sectors, especially with strategic partners offering high-quality products and services to provide a seamless experience throughout the customer journey. Among these partners is Starbucks – a beloved and highly regarded coffee brand in Vietnam, renowned for its excellent quality coffee products. We believe that the collaboration between Techcombank and Starbucks will maximize customer experience with convenient and fast payment solutions and attractive customer engagement programs.”

In 2024, Techcombank plans to launch additional payment methods, integrating them into Starbucks Vietnam stores to optimize the customer payment experience.

Furthermore, Techcombank and Starbucks will continue their collaboration to implement additional customer engagement programs, ensuring that every customer visiting Starbucks can enjoy convenient and easy benefits with just a Techcombank card. This aligns with Techcombank's successful partnerships with major retail brands, offering a "one-touch win" experience in line with the bank's "customer-centric" strategy.

Information about the promotional program:

1. Get a 50K discount on bills from 100K when purchasing one of the following four drinks using your Techcombank Visa card, applicable to Grande and Venti sizes, including:

- Honey Plum Pure Matcha Latte

- Signature Chocolate

- Caramel Macchiato

- Dolce Misto

2. Get a 20K discount on any Grande & Venti drink when paying with a Techcombank Visa card.

3. Free upsize on all drinks from Tall size when paying with any Visa card.

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