'Big guys' join hands to promote Vietnam tourism, tourists benefit

Leading Vietnamese travel businesses have just signed a comprehensive cooperation agreement with the Sun World entertainment complex to launch unique tours and promote the image of Vietnamese tourism internationally.

On the occasion of the 50th anniversary of National Reunification Day (April 30, 1975 - April 30, 2025), Saigontourist Travel and Sun World Group (an entertainment complex system belonging to Sun Group) have just signed a comprehensive strategic cooperation agreement for 2025. The event promises to launch many unique tour products and promotional campaigns to promote the image of Vietnamese tourism internationally.

Tourists will enjoy incentives after travel businesses sign contracts with Sun World.

PHOTO: CHI HUNG

According to the plan, this year, the two sides will launch a campaign called "Beloved Vietnam - Beloved S-country - Love Vietnam through every trip", with the highlight being the journey to explore the top 5 outstanding destinations in Vietnam: sacred peak Fansipan (Sa Pa), world natural heritage Cat Ba, international festival city Da Nang, pristine island paradise Phu Quoc and sacred cultural land Tay Ninh.

Within the framework of this campaign, many special promotions and experiences will be carried out continuously from May 2025 to May 2026. In addition, the two sides are researching and designing more unique itineraries such as "50 local cultural experiences" and "50 best dishes of Vietnam" to enrich the travel experience of tourists.

Sun World and Saigontourist Travel signed a comprehensive strategic cooperation agreement

PHOTO: SG

Mr. Pham Quoc Quan, Member of the Board of Directors of Sun Group Corporation, expects: "The cooperation with Saigontourist is a strategic step, helping to optimize the tourism - resort - entertainment ecosystem that the two sides are building, while bringing many new values ​​to tourists, contributing to promoting the sustainable development of Vietnam's tourism industry and reaching international standards."

Speaking at the signing ceremony, Mr. Nguyen Thanh Luu, General Director of Saigontourist Travel, also acknowledged: "The strategic cooperation between Saigontourist Travel and Sun World will bring opportunities to expand tourism products, increase attractive experiences for tourists, and at the same time enhance the position of Vietnamese tourism on the international map."

Vietravel Group also signed a comprehensive strategic cooperation agreement with Sun World Group on March 11.

PHOTO: VT

Previously, Sun World also signed a cooperation agreement with Vietravel Group. According to this content, Vietravel will distribute tickets to Sun World tourist complex through its sales system. Tourists will have the opportunity to experience Sun World tourist areas with preferential ticket prices when participating in tours organized by Vietravel.

Through the cooperation between the two parties, tourists also have the opportunity to participate in attractive incentive and promotion programs exclusively for customers of Vietravel Corp and Sun Group. With this cooperation, tourists will easily access many high-end tourism packages, integrated with entrance tickets to leading entertainment areas.