This is not only a strong boost for the tourism and creative industries, but also a strategic step to transform Da Nang into a leading comprehensive "event city" in Asia.
Multi-pillar event model: Sports - Culture - MICE
With over 15 years of experience in developing its capacity to organize international events, including impressive milestones such as DIFF, the Asian Beach Games, and the APEC 2017 High-Level Week, Da Nang has built a foundation of infrastructure, organizational experience, and a reputable destination brand.
2025 marks a significant turning point as the city simultaneously launches a series of large-scale events across various sectors: In sports, there's the Vietnam-UK Football Festival 2025, bringing together the golden generation of Manchester United players including Ryan Giggs, Paul Scholes, Michael Owen, etc., creating a widespread impact on the global fan community.
In the arts and culture sector, the 3rd DANAFF Film Festival will take place from June 29th to July 5th, 2025, bringing together directors, actors, and film producers from Asia.
Furama Resort Da Nang welcomes former Manchester United legends.
These events do not operate in isolation, but are designed to create synergy, enhance the visitor experience, extend their stay, and reinforce Da Nang's image as a world-class event venue in the region.
DANAFF 2025 - A highlight of international art and culture.
The 3rd Da Nang Asian Film Festival is considered the biggest arts event of the year, not only celebrating the value of Asian cinema but also bringing the image of Da Nang closer to the international creative community.
With a series of film screenings, thematic workshops, and artist-audience interaction programs, DANAFF creates a vibrant cultural space in the middle of summer.
The lead actress of "When Life Gives You Tangerines" officially arrived in Da Nang as part of the DANAFF III event.
Ji Chang Wook confirms he will attend DANAFF III.
Side activities such as experiencing Central Vietnamese cuisine, visiting scenic spots, and exploring resort areas are also integrated to enrich the itinerary for tourists and guests.
The festival is an opportunity for Da Nang to affirm its role as a "city of culture and events" and spread the message of a modern, friendly destination with rich humanistic values.
International Guests - Inspiring Tourism Ambassadors
Da Nang's strategy of building an "event city" places particular emphasis on the role of celebrities, who are seen as "unofficial tourism ambassadors".
At the Football Festival, the presence of legendary players helped attract international media attention, while also conveying the image of the coastal city through social media, news channels, and millions of fans.
Similarly, at DANAFF 2025, directors and actors, while experiencing the culture, cuisine, and resort spaces, proactively shared positive feelings about Da Nang. These are authentic, inspiring stories that create a more sustainable ripple effect than any form of commercial promotion.
Chairman of the Da Nang Hotel Association - Mr. Nguyen Duc Quynh
Mr. Nguyen Duc Quynh, Chairman of the Da Nang Hotel Association, shared: “We believe that every famous guest who comes to Da Nang can become a tourism ambassador. They not only participate in events, but also bring with them stories, emotions, and positive experiences about the city to spread globally.”
From investing in professional event organization and building unique experiences to strategies for turning guests into media ambassadors, Da Nang is demonstrating a smart, flexible, and in-depth vision for developing its tourism brand.
With a vision extending to 2045, the city continues to steadily assert its position as a leading center for events, experiences, and creative networking in Asia.
Source: https://baovanhoa.vn/du-lich/da-nang-bung-no-su-kien-khang-dinh-vi-the-thu-phu-trai-nghiem-chau-a-147190.html
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