Da Nang explodes with events, affirming its position as Asia's "experience capital"

This is not only a strong boost for the tourism and creative industries, but also a strategic step to turn Da Nang into a leading comprehensive "event city" in Asia.

Multi-pillar event model: Sports - Culture - MICE

After more than 15 years of developing its capacity to organize international events with impressive milestones such as DIFF, Asian Beach Games, APEC Summit Week 2017, Da Nang has built a foundation of infrastructure, organizational experience and a prestigious destination brand.

2025 marks an important turning point when the city simultaneously launches a series of large-scale events in many fields: Sports includes the Vietnam - UK Football Festival 2025, bringing together the golden generation of Manchester United players including Ryan Giggs, Paul Scholes, Michael Owen... creating a widespread ripple effect to the global fan community.

Culture - Arts has the 3rd DANAFF Film Festival taking place from June 29 to July 5, 2025, bringing together Asian directors, actors, and film producers.

Da Nang explodes with events, affirming its position as Asia's — Furama Resort Danang welcomes former Manchester United players

Events do not operate independently, but are built to resonate, enhance visitor experiences, extend length of stay and reinforce the image of Da Nang as a regional-class event center.

DANAFF 2025 - International Art and Culture Highlight

The 3rd Danang Asian Film Festival is considered the biggest art event of the year, not only honoring the value of Asian cinema but also bringing the image of Danang closer to the international creative community.

With a series of film screenings, seminars, and exchange programs between artists and audiences, DANAFF creates a vibrant cultural space in the middle of summer.

Sideline activities such as experiencing Central cuisine, visiting scenic spots, and exploring resort spaces are also integrated to enrich the journey of tourists and guests.

The festival is an opportunity for Da Nang to affirm its role as a "cultural - event city" and spread the message of a modern, friendly destination rich in humanity.

International Guest - Inspiring Tourism Ambassador

Da Nang's strategy to build an "event city" places special emphasis on the role of celebrities, who are seen as "unofficial tourism ambassadors".

At the Football Festival, the presence of legendary players contributes to attracting the attention of international media, while also conveying the image of the coastal city through social networks, news channels, and millions of fans.

Similarly, at DANAFF 2025, directors and actors, when experiencing culture, cuisine, and resort space, proactively shared positive feelings about Da Nang. These are authentic, inspiring stories that create a more sustainable spread than any form of commercial promotion.

Mr. Nguyen Duc Quynh, Chairman of the Danang Hotel Association, shared: “We believe that every famous guest coming to Danang can become a tourism ambassador. They not only participate in the event, but also bring their stories, emotions and positive experiences about the city to spread globally.”

From investing in professional event organization, building unique experiences, to the strategy of turning guests into media ambassadors, Da Nang is demonstrating its vision of developing a smart, flexible, and in-depth tourism brand.

With a vision to 2045, the city continues to gradually affirm its position as Asia's leading center for events - experiences - creative connections.

Source: https://baovanhoa.vn/du-lich/da-nang-bung-no-su-kien-khang-dinh-vi-the-thu-phu-trai-nghiem-chau-a-147190.html