What solutions can Vietnam have to welcome 25 million international visitors and 150 million domestic visitors?

To carry out the task of increasing tourism in 2025 according to Resolution No. 226/NQ-CP of the Government, which is to welcome at least 25 million international visitors and 150 million domestic visitors in 2025, the tourism industry must launch a drastic campaign with strong participation of the entire industry.

This was affirmed by Mr. Vu The Binh, Chairman of the Vietnam Tourism Association at the conference to deploy the Action Program to implement the task of increasing tourist arrivals in 2025 according to Resolution No. 226/NQ-CP dated August 5, 2025 of the Government. The event was organized by the Vietnam Tourism Association on September 18 in Hanoi.

According to the Chairman of the Vietnam Tourism Association, in Resolution No. 226/NQ-CP dated August 5, 2025 of the Government , the tourism industry is assigned to strive to reach at least 25 million international visitors and 150 million domestic visitors in 2025. This is a glorious responsibility, demonstrating the trust and high expectations of the Party and Government for the tourism industry, but it is also a very heavy task. In the first 8 months of 2025, Vietnam attracted nearly 14 million international visitors, an average of 1.75 million international visitors per month.

Mr. Vu The Binh, Chairman of Vietnam Tourism Association spoke at the event.

To achieve 25 million international visitors, in the last 4 months of 2025, Vietnam must welcome over 11 million international visitors, striving to reach an average of 2.75 million each month. To complete this task, the tourism industry must launch a drastic campaign, the whole industry must participate in the strongest way. Therefore, the Association has built an Action Program to implement the task of increasing tourist growth in 2025 according to Resolution 226/NQ-CP dated August 5, 2025 of the Government, and at the same time mobilized member tourism associations and tourism businesses nationwide to actively implement this program.

Mr. Vu The Binh also said that to quickly increase the number of international visitors to Vietnam, the Vietnam Tourism Association focuses on implementing two solutions. That is to promote digital communication and promotion on digital platforms to bring Vietnamese tourism to the world , first focusing on key markets and emerging markets. Prioritizing direct promotion with travel companies in countries and territories that are key markets for Vietnamese tourism through organizing international FAM delegations, introducing new products and attractive services to these businesses so that they can immediately organize tourist groups to Vietnam in 2025 and the following years.

Deputy Director of the Vietnam National Administration of Tourism Pham Van Thuy said that the target set for 2025 is a huge challenge for the tourism industry.

Deputy Director of the Vietnam National Administration of Tourism Pham Van Thuy also said that the target assigned by the Government to the tourism industry under Resolution No. 226/NQ-CP is a huge challenge. However, Mr. Thuy also expressed his confidence that with the strong direction of the Government and the Prime Minister, the active participation of local authorities, relevant ministries and branches, and the tradition of dynamism, creativity and flexible response of the tourism business community, the tourism industry can complete the growth target in 2025. The action program of the Vietnam Tourism Association will create a new impetus, contributing to the successful implementation of the growth target assigned by the Government to the tourism industry.

Regarding the program, General Secretary of the Vietnam Tourism Association Vu Quoc Tri said that the program is being implemented to promote tourist growth, especially from key markets in the fourth quarter of 2025, contributing to the completion of the target of 25 million international visitors. Promote the development of green tourism through evaluating and granting VITA GREEN labels to at least 100 tourism businesses in 2025. Elevate Vietnamese cuisine by awarding the titles of "Cooking Artist", "Baking Artist", "Beverage Artist" to outstanding individuals in the Vietnamese chef team, who are making Vietnamese cuisine famous.

The conference was attended by a large number of tourism workers and related service workers.

The action program has 3 main activities. In particular, the direct promotion program "VITA FAMTRIPS 2025" invites 300-400 leaders of travel agencies from key markets of Vietnam Tourism to Vietnam to survey products and connect businesses to quickly bring tourists to Vietnam. The Green Tourism Label Program "VITA GREEN" applies to destinations, accommodation establishments, travel businesses, and food establishments, aiming to improve the quality, competitiveness and sustainable development of Vietnam tourism. The project "Recognizing Vietnamese Culinary Artisans" aims to honor outstanding individuals in the culinary, baking and beverage making professions who are official members of the Vietnam Tourism Association, who have contributed to elevating cuisine into a typical tourism product of Vietnam tourism.

In the fourth quarter of 2025, a series of events will be held: Introducing the green destination of the Mekong Delta (September 19 in Can Tho); MICE EXPO 2025 business connection (September 26 in Hanoi); Da Nang Tourism Festival (October 2025); Quang Ninh Travel Festival (October 2025); Vietnam Rice Festival (October 2025 in Ho Chi Minh City); Survey of tourism products in Khanh Hoa and Lam Dong (November 2025)...

Source: https://cand.com.vn/Xa-hoi/giai-phap-nao-de-viet-nam-co-the-don-25-trieu-khach-quoc-te-150-trieu-khach-noi-dia--i781726/