Helping businesses build brands and sell on digital platforms.

At the training session, representatives from the Trade Promotion Department emphasized that the effective application of digital transformation solutions brings many practical benefits to businesses, helping them save time, costs, and human resources; at the same time, it helps businesses reach potential customers through online channels and better understand customer needs, thereby developing more effective trade promotion strategies.

To promote regional linkages and the application of science and technology to enhance production and business capacity in a circular manner, towards a green and sustainable economy , the Trade Promotion Department, in collaboration with TikTok, Alibaba.com, and other relevant units, organized a training program on digital business skills, brand development, and image building for businesses and cooperatives in the Southeast region.

The training course aims to support businesses, cooperatives, and household businesses in the Southeast region of Vietnam in strengthening the application of digital transformation in trade promotion; improving their proficiency in using information technology applications on smartphones; and teaching them how to participate in digital platforms and livestreaming skills to promote their products.

The expert discussed business skills and building a brand on digital platforms.

In addition, the training course also focuses on training skills and providing direct guidance to businesses and cooperatives on how to sell online (livestream); building online stores on digital platforms to create promotional videos for brands and products... helping to increase opportunities for business connections and boost product consumption.

At the end of the training course, participants will practice livestreaming sales techniques with instructors from the TikTok Shop platform providing direct guidance and demonstrations.

This is a practical method that helps students quickly grasp the issues involved in implementing trade promotion activities in the digital environment, especially livestreaming sales.

Source: https://nhandan.vn/giup-doanh-nghiep-xay-dung-thuong-hieu-ban-hang-tren-nen-tang-so-post821581.html