South Korea and China account for nearly half of the total number of international visitors to Vietnam.

Overall, in the first seven months of 2024, the total number of international visitors reached nearly 10 million, an increase of 51% compared to the same period in 2023 and an increase of 1.9% compared to the same period in 2019.

In terms of market size, South Korea continues to be Vietnam's largest source market with nearly 2.6 million visitors (accounting for 26%). China ranks second, with 2.1 million visitors (accounting for 21.4%). The South Korean and Chinese markets together contribute nearly half of the total number of international visitors to Vietnam.

Du khách quốc tế trải nghiệm Chatbot O Thực và lắng nghe chia sẻ về ẩm thực Huế từ đội ngũ dự án. (Ảnh: TGCC)

International tourists experience tourism in Hue. (Source: TGCC)

Taiwan ranked third (732,000 visits), the US ranked fourth (478,000 visits), and Japan ranked fifth (380,000 visits).

The top 10 largest markets for Vietnamese tourism also include Malaysia and Australia (281,000 visitors), India (272,000 visitors), Cambodia (260,000 visitors), and Thailand (248,000 visitors).

In terms of growth drivers, the number of international visitors to Vietnam in the first seven months of 2024 increased by 51% compared to the same period in 2023.

Most markets recorded growth, with Asia increasing by 57%, driven primarily by major markets in Northeast Asia: China (+190%), South Korea (+37%), Japan (+34%), and Taiwan (+76%).

Southeast Asian markets also achieved good growth, such as Indonesia (+107%), Philippines (+58%), Malaysia (+7%), Cambodia (+15%), and Singapore (+6%).

Only the Thai market declined by 14.5%. The two promising markets in 7th and 8th place, Australia and India, continued to grow well, both reaching 27%.

The market networking and tourism promotion activities organized by the Vietnam National Tourism Administration in Australia last June will create momentum for stronger growth in this market in the future.

European regional markets continued to grow strongly in the first 7 months of the year (+47%). Most markets showed positive growth, including major markets such as the UK (+25%), France (+33%), Germany (+27%), and Russia (+75%).

In addition, Italy (+61%), Spain (+38%), Sweden (+27%), Switzerland (+25%), Denmark (+26%), Belgium (+26%), Norway (+21%)...

Notably, despite it being the low season for international tourism, the number of visitors from European markets in July still increased compared to the previous month.

This is a very positive signal from a key area of Vietnamese tourism, demonstrating the effectiveness of the relaxed visa policy and a series of promotional activities by the Vietnam National Tourism Administration in key markets such as France, Germany, Italy, and Russia.

In the second half of 2024, the Vietnam National Tourism Administration is expected to continue implementing programs to promote Vietnamese tourism abroad in countries such as China, India, Australia, and New Zealand; organize a Vietnam tourism and film promotion program in the United States; and participate in several international tourism fairs.

With the peak international travel season approaching in the final months of the year, coupled with a series of tourism promotion and marketing activities in many key markets, Vietnam's tourism industry expects to successfully achieve its target of welcoming 17-18 million international visitors in 2024.

Comment (0)