Real estate 'passport' for the city of the future

Nowadays, climate change, environmental pollution and urbanization pressure are becoming global challenges, the concept of ESG (Environment - Society - Governance) is no longer a slogan, but has become an inevitable development standard. In developed countries, ESG is considered a "passport" for cities to enter a new period of real estate market development: Green - smart - renewable - adaptive.

Photo caption — Seminar "ESG - Passport for the city of the future".

Catching this trend, the event took place within the framework of the launching ceremony of “Paradise is calling! - Proud wonder, reborn paradise” with a scale of 400 guests, gathering experts, investors, policy makers, and the pioneering business community pursuing a sustainable urban development model.

At the Seminar, experts clarified the role of ESG as a comprehensive development framework to help cities and real estate businesses improve environmental quality; enhance adaptability to climate change; mobilize green capital and expand international cooperation; create long-term added value for real estate; at the same time, analyze ESG models in the world , thereby providing perspectives on the Vinhomes Green Paradise Can Gio project, the largest sea encroachment project in Vietnam, positioned to become the first ESG++ symbol of the domestic real estate market.

The seminar “ESG - Passport for the City of the Future” is an important first step to connect the business community, investors and policy makers, sharing the vision of a sustainable - adaptive - smart urban development model. From here, ESG becomes a practical action strategy, opening up an era of regenerative urban areas, where real estate businesses play a central role in the transformation process.

According to Associate Professor Dr. Bui Thi An, member of the 13th National Assembly , Director of the Institute of Natural Resources, Environment and Community Development, our living environment now requires us to move towards the word "green" - clean and fresh. Recently, many localities have witnessed the impacts of natural disasters that have left many families isolated due to floods, landslides, air pollution, water sources... these are the consequences of climate change.

While in Vietnam today, the definition of ESG is still quite new, although some urban development projects have begun to apply ESG standards. That is also Vietnam's commitment to the international community on the journey towards Net Zero, ESG will help reduce emissions and save energy. However, along with opportunities there are many difficulties, especially when applying ESG to real estate, there will be high costs and need support from the State, to move towards widespread application of ESG to all urban areas in Vietnam.

Sharing at the seminar, Mr. Vu Hong Phong, green building expert of the International Finance Corporation (IFC), a member of the World Bank (WB), said that the ESG model is exactly a set of standards for measuring sustainable development, helping investors choose assessment criteria to apply to projects, which will then be certified and recognized by independent units.

According to statistics from the Ministry of Construction , by the end of the third quarter of 2025, the whole country will have nearly 700 projects certified as Green Buildings, with a total floor area of nearly 17 million square meters. Accumulated over nearly 10 years of development, there are about 40,000 green apartments, which is a very small number compared to the scale of apartment development each year.

"The real estate market is now basically ready to develop green buildings in the coming years, helping people easily access and enjoy the benefits of this type of building," said Mr. Vu Hong Phong.

Regarding this issue, Mr. Pham Nguyen Toan further analyzed that when the urban area is developed according to ESG standards, not only is the living environment improved, but the real estate value and urban brand also increase significantly compared to the general market. In fact, Vinhomes Green Paradise Can Gio has the potential to meet all the conditions to achieve the ESG effect because of its special ecological location, a biosphere reserve recognized by UNESCO. When this project becomes an iconic urban regeneration destination, the real estate value comes not only from the location, but also from market confidence, international reputation, and the sustainable ecosystem it creates.

Source: https://baotintuc.vn/kinh-te/ho-chieu-bat-dong-san-cho-do-thi-cua-tuong-lai-20251018161447557.htm