Have you ever walked into a store and sensed something unnatural? The pressure from the programmed smiles, the barrage of questions about your budget, and especially, the way the staff skillfully steer you toward the most expensive display. It's a real battle – where the ultimate goal is to "close the deal," sometimes regardless of the buyer's actual needs.
This is a consequence of the sales-led business model – a model that has been eroding the most valuable asset in business: trust.
But what if there was a place where "making a sale" wasn't the ultimate goal? At Hai Trieu Eyeglasses, instead of focusing on expensive eyewear, the team aims to help customers better understand their vision – even if that means not making a sale.
The story behind the "don't buy" advice at Hai Trieu Glass.
Hai Trieu Glass's sales philosophy is most clearly demonstrated in seemingly "unconventional" situations, such as the story below:
During a visit to the Hai Trieu Eyeglasses store in District 1, I saw a middle-aged customer walk in, hoping to own the highest-end progressive lenses that his friends had recommended.
The 12-step eye measurement process was meticulously performed. Every parameter was perfect. However, instead of recommending the most expensive lens model, the optometrist carefully inquired about the client's habits: "Do you often drive at night?" and "Does your job require you to constantly look at close objects?".
This is the unique shopping experience that Hai Trieu Eyewear wants to offer. No pressure, no rushing, just advice tailored to your needs. And to achieve this, Hai Trieu boasts a diverse product catalog across all segments: Explore it now on the Hai Trieu Eyewear website.

After understanding the customer's lifestyle and needs, the specialist concluded that a different lens model, even a lower-priced one, was the optimal choice. This model improved vision and reduced eye strain when driving at night, making it a more worthwhile option than the higher-end one. The customer was advised to choose the option that best suited them, rather than the most expensive one on paper.

This story reflects Hai Trieu Glass's customer-centric sales culture. Theoretically, these are "potential customers"—opportunities to maximize revenue per order. But Hai Trieu provides advice based on sincerity and dedication, meeting the exact needs—creating a difference and building lasting trust with customers.
The question is: What gave that employee the confidence to prioritize customer interests over immediate revenue?
3 factors behind the "unconventional" sales culture at Hai Trieu Glass.
This advisory action, which goes against immediate revenue gains, is not a spur-of-the-moment decision. It is built on a solid service philosophy, embodied in three pillars:
Customer-centric approach
The eyes are extremely sensitive organs and almost impossible to recover from damage. This places a great responsibility on the consultant. An unsuitable pair of glasses, even with just a small mistake, can lead to long-term consequences for vision such as eye strain, dizziness, or even a faster increase in prescription.
Therefore, the top priority for the team at Hai Trieu Eyeglasses is to accurately identify the vision problems that customers are experiencing. They are always ready to listen and analyze, guiding customers towards the most suitable and safest solutions for their eye health.
But listening at Hai Trieu Eyewear doesn't stop when customers leave the store. Instead of leaving customers with post-purchase anxieties, Hai Trieu proactively speaks up, listens, and resolves issues. This is how the brand achieves this – Discover more at Hai Trieu Eyewear .

Every employee is an expert.
To confidently advise against buying certain products, every employee at Hai Trieu Eyewear undergoes rigorous training to become a true expert in their field. They not only have a deep understanding of the products but also possess a solid grasp of specialized knowledge in refraction, lens materials, and the latest vision technologies.
It is this solid professional foundation that gives them the confidence to provide scientifically -based advice, unaffected by sales pressure.

Building trust and an invisible connection with customers.
When an employee prioritizes the long-term interests of the customer over immediate profit, they are sending a much stronger message: "Your safety and satisfaction are paramount."
This action directly builds an "invisible bond" based on trust. It transforms a typical business transaction into a consultant-client relationship.

This is how Hai Trieu Glass fulfills its brand promise of "The Right to Peace of Mind." Customers feel secure not only because they receive genuine products, but also because they know their interests and needs are being met by a dedicated and professional team.
Experience shopping for premium eyewear at Hai Trieu Eyewear.
Website: https://lanhhaitrieu.com
Hotline: 1900 6777
Source: https://baonghean.vn/khac-biet-khi-mua-mat-kinh-tai-hai-trieu-tu-van-tu-su-tan-tam-10309284.html






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