Have you ever walked into a store and felt something unnatural? The pressure from the pre-programmed smiles, the constant questions about budgets, and especially the way the staff skillfully ushered you to the most expensive display. It’s a real battle – where the ultimate goal is to “close the deal,” sometimes regardless of the buyer’s real needs.
This is the result of a sales-led business model that has eroded the most valuable asset in business: Trust.
But what if there was a place where “making a sale” wasn’t the end goal? At Kinh Hai Trieu, instead of focusing on expensive eyewear, the team aims to help customers better understand their vision condition – even if that means not making a sale.
The story of the advice "don't buy" at Kinh Hai Trieu
Kinh Hai Trieu's sales philosophy is most clearly demonstrated in seemingly "paradoxical" situations like the story below:
During an experience at Hai Trieu Glass store, District 1, I saw a middle-aged customer walk in with the desire to own the highest quality multifocal glasses that his friends recommended.
The 12-step eye exam process is meticulously performed. Every parameter is perfect. However, instead of advising the most expensive lens model, the optometrist carefully asks the customer's habits: "Do you drive at night a lot?" and "Does your job require you to constantly see up close?"
This is the unique shopping experience that Kinh Hai Trieu wants to bring. No pressure, no rush, just advice according to needs. And to do this, Hai Trieu owns a diverse product portfolio from all segments: Discover now on Kinh Hai Trieu's eyewear website.

After understanding the lifestyle and needs, the specialist concluded that a different lens model, albeit a lower price, was the optimal choice. This model improved the field of vision and reduced eye strain when driving at night, and was worth considering over the premium model. Customers were advised to choose the option that best suited them rather than the most expensive on paper.

This story reflects the customer-centric sales culture of Hai Trieu Glass. In theory, this is a "potential customer" - an opportunity to maximize revenue per order. But Hai Trieu consults based on sincerity and dedication, according to needs - creating a difference and sustainable trust from customers.
The question is: What gave that employee the confidence to put the customer's interests above immediate revenue?
3 factors behind the "contrary" sales culture at Kinh Hai Trieu
This counter-advising action against immediate revenue gains is not a spur-of-the-moment decision. It is built on a solid service philosophy, expressed through three pillars:
Customer-centric
The eyes are extremely sensitive organs and are almost impossible to repair once damaged. This places a great responsibility on the consultant's shoulders. An unsuitable pair of glasses, even if only slightly wrong, can lead to long-term consequences for vision such as fatigue, dizziness, or even a rapid increase in prescription.
Therefore, the top priority of the team at Kinh Hai Trieu is to find out exactly what vision problem the customer is facing. They are always ready to listen and analyze, thereby guiding customers to the most suitable and safest solution for eye health.
But listening at Hai Trieu Glasses doesn’t stop when customers leave the store. Instead of letting customers face post-purchase uncertainty, Hai Trieu proactively speaks up, listens, and resolves. This is how the brand does it – Discover right at genuine glasses .

Every employee is an expert
To be able to confidently give "don't buy" advice, every employee at Kinh Hai Trieu must undergo a thorough training process to become a true expert in their field. They are not only knowledgeable about the products, but also have a solid grasp of professional knowledge about refraction, lens materials and the latest vision technologies.
It is this solid professional background that gives them the confidence to offer scientifically based advice, free from sales pressure.

Build trust and invisible bonds with customers
When an employee prioritizes the customer's long-term interests over immediate profits, they are sending a much stronger message: "Your safety and satisfaction matter above all else."
This action directly builds an “invisible bond” based on trust. It turns a normal business transaction into a relationship between a consultant and a client.

This is how Kinh Hai Trieu realizes its brand promise of "The right to peace of mind". Customers feel secure not only because of the genuine products, but also because they know that their interests and needs are being accompanied by a dedicated and professional team.
Experience shopping for high-end glasses at Hai Trieu Glasses
Website: https://lanhhaitrieu.com
Hotline: 1900 6777
Source: https://baonghean.vn/khac-biet-khi-mua-mat-kinh-tai-hai-trieu-tu-van-tu-su-tan-tam-10309284.html






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