21-year-old female director brings Dak Nong coffee to achieve US and European organic standards

In 2019, while studying International Business at RMIT University, with a vision and desire for innovation, Ms. Thuy Tien took over Godere Joint Stock Company (Gia Nghia City), a brand specializing in the production and trading of coffee products in Dak Nong province. With a passion for business and the confidence of youth, Ms. Thuy Tien did not hesitate to study to improve her knowledge while participating in company management and market expansion.

Young female director with coffee product line with Dak Nong flavor

Taking over a company in the coffee industry is not an easy task, especially when the coffee market is increasingly competitive. Ms. Thuy Tien faced many challenges, from strengthening the brand to improving product quality. However, with solid knowledge and passion for coffee, she quickly came up with a reasonable strategy to develop Godere.

Director Thuy Tien carefully checks each batch of coffee produced right at the processing plant.

Immediately after taking over, Ms. Thuy Tien implemented solutions to develop the brand by carefully researching the market, analyzing the strengths and weaknesses of the company and its competitors. From there, the young female director made bold decisions such as improving coffee quality, investing in branding, product packaging, expanding facilities and markets.

Ms. Thuy Tien decided to invest in modern processing technology, applying environmentally friendly production processes. In particular, Godere coffee is built on the brand of clean coffee, produced from quality raw materials, ensuring the health and safety of consumers.

Customers come to buy coffee at Godere locations.

To enhance the value of the Godere brand, Ms. Thuy Tien has carried out many communication campaigns, promoting products not only in Dak Nong but also in markets across the country. Thanks to her constant efforts, Godere coffee is loved, trusted, and has established a solid position in the market.

One of the highlights of Godere’s products is its commitment to providing organic coffee. Ms. Tien has focused on developing coffee products that are grown and processed completely naturally, without the use of harmful chemicals. The coffee beans are carefully selected from the farm, ensuring that the production process complies with strict organic standards.

The process of harvesting each ripe coffee bean is carefully selected.

The slogan "From Farm to Cup" - "From farm to cup of coffee" - the end-to-end quality management model, connecting resources to ensure the quality of fresh ingredients is Godere's production philosophy.
Godere Joint Stock Company has now developed a coffee growing area of over 30 hectares according to organic standards. Coffee is harvested when 100% of the fruit is ripe, ensuring quality and dried manually under natural light and temperature in a greenhouse to protect the flavor and nutrition of the product.

The company focuses on the processing process according to strict regulations.

Ms. Thuy Tien builds a closed supply chain, from farming to processing and distributing the product. In this way, her company ensures that every cup of coffee that consumers enjoy is the result of meticulous care and top quality.

In 2020, Godere ground coffee was recognized as a 3-star OCOP product of the province. After 3 years, the product was upgraded to a 4-star OCOP product. In particular, in 2023, Godere robusta coffee is the first and only product in Dak Nong that meets European and American organic standards. This not only opens up export opportunities to demanding markets but also creates consumer confidence in the origin and quality of the product.

Ms. Thuy Tien and the Godere Joint Stock Company team are proud of these certifications, considering them as motivation to continue developing.

With a long-term vision, Ms. Thuy Tien has planned to expand Godere's business network, aiming to bring clean coffee products closer to consumers. Godere Joint Stock Company not only focuses on coffee production but also creates an experience space for customers.

Accordingly, Ms. Thuy Tien has joined forces to open two more facilities combining a coffee processing factory and a coffee shop right in Gia Nghia City, where customers can enjoy the delicious taste of fresh coffee right at the source. Investing in this space not only helps to enhance the brand value but also creates opportunities to interact and connect with customers who love coffee and Godere products.

Processing coffee for export is of great concern to director Thuy Tien.

Currently, Godere Joint Stock Company produces and trades in Robusta coffee powder, blend powder, Arabica, filter coffee bags, etc. Each year, the company supplies more than 40 tons of high-quality coffee to the markets of Dak Nong, Ho Chi Minh City, Hanoi and other provinces and cities nationwide. The company is promoting exports to the US and several other countries to expand its market.

Godere's 3rd Campus is beautifully designed.

Ms. Tran Thi Thuy Tien, Director of Godere Joint Stock Company, said that in early 2024, after graduating with a Master's degree in Business Administration from RMIT University, I decided to return to Dak Nong to focus on building and developing the company.

Customers come to enjoy coffee at Godere

In the coming time, along with expanding investment and promoting product brands, Godere Joint Stock Company will focus on building new product lines, instant coffee certified organic by the US and Europe, bringing high standards and quality to Vietnamese coffee products, aiming at health, sustainability and convenience for consumers.