E-commerce helps expand market access opportunities

However, this rapid development also poses an urgent need for high-quality human resources with professional skills and the ability to adapt to the digital market.

Mr. Nguyen Minh Duc, Deputy General Secretary of Vietnam E-commerce Association:
Human resources in rural and mountainous areas are still limited in soft skills.

In the era of digital transformation, e-commerce is gradually becoming an important pillar of the economy , contributing to promoting sustainable growth and expanding market access opportunities, especially in areas with many limitations such as rural, mountainous, border and island areas.

These regions have great potential with abundant resources, but people's in-depth knowledge of e-commerce is still limited. They need specific instructions, from how to sell on the platform, price products, to order processing and customer care. Therefore, in addition to publishing manuals, it is necessary to develop smart support tools - such as e-commerce AI assistants - to help small and micro businesses in rural areas interact directly, receive step-by-step instructions, access knowledge easily and completely free of charge.

Nowadays, when businesses expand their recruitment of human resources from rural, mountainous and island areas, we see that many young people have a spirit of learning and are willing to innovate, but are still limited in soft skills. In particular, communication skills, customer care, office skills and computer use are still common weaknesses.

To overcome this situation, we have implemented many recruitment and training solutions right at the local level. For example, at factories in the Western region, in addition to building a human resource team to serve production, we also formed a specialized team on e-commerce right at the site. This approach helps students and local workers gain practical experience, develop digital skills and e-commerce skills, and at the same time contribute to building high-quality human resources, serving the sustainable development of rural and remote areas.

Mr. Tran Tuan Anh, CEO of Shopee Vietnam:
Shopee strengthens cooperation, supports businesses to access advanced forms of commerce

The Vietnamese market has many unique advantages, such as the lowest Internet access cost in Southeast Asia, a large population, quick access to new products and increasing income. This means that consumers in all regions can easily access online products and services - creating favorable conditions for the development of all technologies related to e-commerce.

In addition to market potential, customer experience, complaint resolution and consumer protection are vital factors for e-commerce businesses, especially Shopee. We have invested heavily in the Vietnamese market, built control mechanisms and improved user experience, such as shortening delivery times, increasing reliability and peace of mind for customers. At the same time, we look forward to receiving specific guidance and support from ministries, branches and localities during the implementation process.

In Vietnam, Shopee is cooperating with many businesses, including many small and medium-sized enterprises. We implement support programs to help them access e-commerce more easily through skills training courses, instructions on using tools and operating effectively on digital platforms. Thanks to that, businesses can access advanced business models, gradually develop more stably and sustainably.

Currently, we focus on supporting domestic manufacturers, while cooperating with export enterprises to first expand the domestic market. Manufacturers can focus on production, while Shopee will take care of operations and promote products to the market. This model has brought positive results, helping many businesses improve their competitiveness. In the coming time, we will continue to support Vietnamese businesses to expand to international markets, first of all in Southeast Asia, and further into other potential markets.

Ms. Tran Thi Ngoc Lan, owner of a fashion business, address 24 Dai Mo, Tu Liem ward:
Ideal business model for small businesses

Although e-commerce has great potential, many businesses, even though they have been participating for a long time, still have low sales. The main reason is that shopping is interrupted and they are too dependent on promotions. Therefore, businesses need to accompany customers throughout the process - from searching for products, considering to deciding to buy - and maintain regular interactions. If they only focus on promotions without a long-term connection strategy, it will be very difficult to retain customers.

Before the Covid-19 pandemic, my business mainly sold goods in the traditional way, specifically wholesale to traders at wholesale markets. However, after the pandemic, when I realized that this model was no longer suitable, I started to learn about e-commerce platforms. At the same time, Shopee sent an invitation to participate in the program "Digital transformation for Vietnamese businesses through e-commerce". Realizing this was a good opportunity, my business joined the cooperation.

This model is really suitable for small businesses, as Shopee provides full services from sales, marketing to shipping. Thanks to that, we can focus on production and improve product quality.

My business is currently working closely with Shopee to distribute products to the market. In the future, we aim to expand to regional and international markets. The Shopee team is also introducing an online export program to support bringing local products to international e-commerce platforms.

Source: https://hanoimoi.vn/thuong-mai-dien-tu-giup-mo-rong-co-hoi-tiep-can-thi-truong-720292.html