Ideal for extended summer vacations, Vietnam is a popular Asian destination for European travelers this summer.
On May 23, digital travel platform Agoda announced statistics from April 2024 search data for bookings scheduled for July and August (compared to the same period last year), showing that Vietnam is the third fastest-growing destination in Asia based on accommodation searches, with a 66% increase in searches from European travelers.
Among them, Ho Chi Minh City, Hoi An, and Nha Trang are the three most sought-after destinations in Vietnam by European tourists. These three destinations are considered by tourists to offer the perfect combination of relaxation, adventure, and culture, making them ideal choices for travelers who want to fully enjoy their extended summer vacation in Vietnam.
Mr. Vu Ngoc Lam, Country Director of Agoda Vietnam, commented: "The increase in searches for Vietnam tourism compared to last year reflects Vietnam's growing appeal to European tourists. This is a positive sign as more and more European tourists are choosing Vietnam as their summer vacation destination."
Looking at the Asian market as a whole, Agoda's statistics show a 52% increase in searches for accommodation by European travelers in April for this summer's Asian travel plans.
In April, Malaysia recorded an 89% increase in search volume, ranking first in Asia. Japan came in second with a 71% year-on-year increase. Vietnam ranked third with a 66% increase in search volume.
This latest statistic from Agoda reflects the growing demand from the European market for destinations in Vietnam, which has been observed in recent months.
According to the latest report from the Vietnam National Tourism Administration in April, European tourist markets continued to experience strong growth, increasing by 63.8%, thanks to the effectiveness of the relaxed visa policy implemented from August 15, 2023.
Most markets performed very well, including major markets such as the UK (up 35.2%), France (up 41.7%), Germany (up 36.9%), and other non-traditional markets also experiencing rapid growth such as Italy (up 77.4%), Spain (up 48.5%), Sweden (up 37.9%), Belgium (up 36.6%), Norway (up 39.8%),….
In the European market, France, Germany, the UK, the Netherlands, and Spain were the countries with the highest number of searches for Vietnam tourism in April.
In its 15th annual White Paper (2024), published in January 2024, the European Chamber of Commerce in Vietnam (EuroCham) proposed several recommendations for Vietnamese tourism, including the continued proposal for "visa exemption for all European Union countries." EuroCham stated that this target group consists of middle- and high-income earners, including retirees seeking extended holidays who enjoy immersing themselves in Vietnamese culture and exploring its diverse landscapes for a longer period.
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