The cooperation between Bao Tin Manh Hai and EY-Parthenon, NEWing has attracted great attention in the business world, especially in the gold and gemstone industry. This is not only a strategic move but also shows the great aspiration of Bao Tin Manh Hai.

Parthenon 1.jpg

EY-Parthenon: Business strategy and brand positioning consulting

Accompanying Bao Tin Manh Hai is EY Vietnam Consulting Joint Stock Company (EY-Parthenon) - the global strategic consulting arm of Ernst & Young (EY) in Vietnam, with a team of experienced experts, supporting many businesses in implementing business strategies, sustainable development and optimizing corporate value.

Parthenon 2.jpg

Mr. Bui The Anh - Director of EY-Parthenon shared that, along with business strategy and product strategy, one of the factors that EY-Parthenon brings is the ability to position the brand, helping Bao Tin Manh Hai approach new markets and improve its competitive position. Through well-built and long-term development strategies, the brand not only strengthens its presence in the country but also expands to the international market, where high-end gold and silver jewelry products are increasingly popular.

NEWing: Consulting on building a high performance culture

In the context of globalization and rapidly changing technology, people are still the central factor of all development. Ms. Nguyen Thi Minh Giang - Co-founder and Director of NEWing Company Limited shared that the companionship of NEWing, a consulting and training unit with a team of experienced experts, will help Bao Tin Manh Hai focus on the aspects of human resource development, innovation in management and building corporate culture.

Parthenon 3.jpg

NEWing will support Bao Tin Manh Hai in solving the human problem - from leadership training, staff development, to promoting work performance through positive working environments and skills development programs. In particular, the focus on changing behaviors and habits will be the key for the brand to improve its adaptability in the digital age. By building a high-performance corporate culture, Bao Tin Manh Hai will not only optimize internal development but also create a solid foundation for implementing future transformations.

The Perfect Combination: Breakthrough in Strategy and People

The strategic cooperation between Bao Tin Manh Hai, EY-Parthenon and NEWing is the perfect combination of strategy and human factors. While EY-Parthenon provides solutions on business strategy, market development and business operation optimization, NEWing focuses on people - the core factor to realize those strategies.

Both partners aim for sustainable development, helping Bao Tin Manh Hai not only create unique jewelry products but also build a flexible, high-performance and creative organization. From there, the brand will have enough strength and ability to adapt to changes in the market, from consumer trends to technological developments.

This strategic move not only opens a new chapter for Bao Tin Manh Hai, but also lays the foundation for this brand to reach greater goals in the future.

Comprehensive breakthrough future

Within the framework of the signing ceremony, a discussion on “The prospects of the jewelry industry and shaping the future of Bao Tin Manh Hai” took place. Mr. Vu Hung Son - Chairman of the Board of Directors, General Director of Bao Tin Manh Hai Joint Stock Company shared: “In the future, not only stopping at the goal of becoming the leading gold jewelry brand in Vietnam, Bao Tin Manh Hai also wants to redefine the meaning and value of jewelry in Vietnamese culture. Each product created by the brand will not only be beautiful in form but also contain profound cultural and spiritual values, symbolizing sophistication, luxury and national pride”.

Parthenon 4.jpg

With the support of EY-Parthenon and NEWing in the field of strategic consulting and human development, Bao Tin Manh Hai not only strengthens its position in the Vietnamese market but also creates a comprehensive breakthrough in both business model and corporate culture.

From product development to building an innovative and high-performance organization, the brand aims to become a symbol of sustainable and creative development in the jewelry industry. The future of Bao Tin Manh Hai is wide open, with bold strategic steps, the brand not only renews itself but also pioneers in leading market trends and creating sustainable values ​​for the jewelry industry in Vietnam and the world .

Doan Phong