Can Tho: Bringing OCOP products to Cai Rang floating market

SGGPO 06/07/2023 20:03

On July 6-7, Can Tho City launched a display and sales point for OCOP products, located at the Nha Be noodle factory on the Cai Rang floating market.

This activity is part of the series of events for the 7th Cai Rang Floating Market Cultural Tourism Festival in 2023, leading up to the celebrations of the 20th anniversary of the establishment of Can Tho City as a centrally-governed city.

“Cai Rang Floating Market is one of the city's tourism highlights, attracting a large number of visitors. However, in recent times, the products on the floating market have not been diverse, especially OCOP specialty products, which have not spread to business locations,” said Mr. Tran Thai Nghiem, Deputy Director of the Department of Agriculture and Rural Development of Can Tho City.

OCOP products attract many tourists.

In recent times, the Department of Agriculture and Rural Development of Can Tho City has organized many activities to introduce and promote OCOP products. At the same time, it has strengthened the connection of OCOP products to tourism businesses, restaurants, hotels, and tourist attractions in the area. In particular, it has focused on integrating OCOP products into the tourism business system at Cai Rang floating market.

This approach both promotes the unique cultural values ​​of the Mekong Delta's riverine trade and contributes to diversifying products at Cai Rang floating market. This, in turn, creates opportunities for businesses and tourists to access high-quality specialty products.

Initially, 10 OCOP products were connected for sale at Cai Rang floating market.

“The typical OCOP products of Can Tho City have the advantage of diverse types, and the packaging is elaborately designed and printed, making them attractive. That's a big plus that led me to decide to do business,” said Mr. Nguyen Thanh Truc, owner of Nha Be Noodle Shop. Currently, Nha Be Noodle Shop has connected with 10 businesses developing OCOP products in Can Tho City.

Currently, Can Tho City has 92 OCOP products. During the period of 2023-2025, the city's agricultural sector expects these OCOP products to become one of the most vibrant rural economic development programs. The agricultural sector is focusing on supporting businesses to further improve quality and packaging. Simultaneously, it is organizing linkages, promotion, and market expansion to promote the image of Can Tho City's OCOP products further afield.

Source: https://www.sggp.org.vn/can-tho-dua-san-pham-ocop-den-cho-noi-cai-rang-post696409.html