The Vietnamese pavilion at EXPO 2025 Osaka, Kansai is organized and operated by the Department of International Cooperation (Ministry of Culture, Sports and Tourism).
With the theme of a holistic, people-centered society , the Vietnam Pavilion is divided into three main sections: tradition, modernity, and the future.
A vibrant living experience
The Vietnamese pavilion offers many attractive activities, providing opportunities for visitors to both tour and directly experience the unique culture.
The highlight of the exhibition is its storytelling through the language of art, from traditional costumes and folk music to modern projection technology, helping international friends experience a Vietnam that is both familiar and fresh.
Performances, interactions, and hands-on experiences with traditional crafts also attracted a large audience, transforming the exhibition space into a cultural meeting point.
This is not only a place to promote the image of the country, but also to affirm Vietnam's vision of sustainable development, linking culture with people.
Minister of Culture, Sports and Tourism Nguyen Van Hung emphasized that at EXPO 2025, Vietnam will not only showcase its outstanding socio -economic achievements, but also convey its humanistic spirit, distinctive cultural values, and the beauty of the Vietnamese people's soul.
"The exhibition space harmoniously combines tradition and modernity, offering a vibrant experience and contributing to fully expressing the spirit of a people-centered, inclusive society that Vietnam wants to spread at this event," Minister Nguyen Van Hung expressed.
The entire exhibition space is adorned with vibrant cultural colors, showcasing distinctive hues and a strong national identity.
At the clay figurine making experience space, artisan Dang Dinh Thuong not only demonstrates his skillful sculpting techniques but also directly guides international tourists to try their hand at this traditional craft.
Small toothpicks and handfuls of colored powder, seemingly simple objects, are transformed into the shapes of animals and folk characters through the skillful hands of artisans, leaving many foreign visitors in awe.
Artisan Dang Dinh Thuong shared: “To he (traditional Vietnamese figurines made from rice flour) is not only a toy associated with the childhood of many generations of Vietnamese people, but also a craft rich in symbolism, containing the essence of folk culture. For me, each to he product carries a part of the Vietnamese soul.”
Therefore, I hope that this traditional craft will not only be preserved domestically but also spread to international friends, so that they can better understand the sophistication and enduring vitality of Vietnamese culture.”
According to Tran Nhat Hoang , Deputy Director of the Department of International Cooperation (Ministry of Culture, Sports and Tourism) and Deputy General Representative of Vietnam at EXPO 2025 Osaka, Kansai (Japan): “In about a month, EXPO 2025 will officially close, so we hope that visitors will soon come to the Vietnam Pavilion, continue to have journeys, experiences, and connections here to create things that are beneficial to our own lives.”
"When we have the opportunity to get to know each other, cooperation between Vietnam and its partners will be more favorable," Mr. Tran Nhat Hoang shared.
International visitors are enthusiastic.
Through creative display language and modern technology, the Vietnam Pavilion conveys stories of pride to international friends.
The message being disseminated is not only the image of a country rich in identity, but also a model of sustainable economic development, harmonious with culture, linked to progress and social justice, while also focusing on environmental protection. All of this is expressed through the core motto "leaving no one behind."
Many international visitors expressed their delight at visiting the Vietnam Pavilion. Even in the heart of Japan, they could still enjoy and admire the unique cultural features deeply rooted in Vietnamese culture.
Nako Nakamura (32 years old, from Nagoya, Japan) shared: “The space here gives me a very special feeling, both sophisticated and authentic. I not only get to admire traditional cultural aspects but also see an image of a modern, dynamic, and hospitable Vietnam.”
What impressed me most was how you told the story of your country through art and creativity. This experience made me want to visit Vietnam to experience it more for myself.”
For Mr. Kim Joon Ho (40 years old, a tourist from South Korea), what impressed him most was the open spirit and networking opportunities offered by the Vietnam Exhibition Center.
“I clearly sense the interplay between tradition and modernity in every detail of the exhibition. What's special is that everything is arranged harmoniously and cohesively, allowing viewers to perceive Vietnam as a continuous story from the past to the present and future.”
I believe that through this approach, Vietnam has sent a strong message about creativity and integration, while also inspiring tourists like myself to want to learn more about the country and its people." Mr. Kim Joon Ho shared.
After nearly four months of opening, the Vietnam Pavilion has welcomed over 700,000 visitors, and is considered one of the most popular pavilions among visitors.
The exhibition hall has also hosted many high-ranking delegations from Japan and internationally.
The Vietnamese exhibitor organized numerous performances at outdoor stages located in various venues within the EXPO 2025 grounds, as well as exchange performances with several other national exhibitors (Saudi Arabia, USA, Malaysia, Portugal, Thailand, etc.).
In particular, one of the highlights of the Exhibition House is the daily water puppet and traditional music performance program (4 performances/day).
In addition, many young artists are invited to perform, seeing this as an opportunity to gain experience and prove themselves on the international stage.
Source: https://baovanhoa.vn/van-hoa/cau-noi-dua-van-hoa-viet-den-voi-ban-be-quoc-te-167298.html
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