Five products were recognized, including: 9-jar rice wine from Khanh Xuan Trading and Manufacturing Co., Ltd., Xuan Van commune (Yen Son); Ngoc Thuy green tea from Su Anh Cooperative (Yen Son); Hong Thai Shan Tuyet tea product line from Son Tra Cooperative (Na Hang); Chiem Hoa green-hearted black bean tea bags from Hong Phat Organic Agriculture Cooperative (Chiem Hoa); and Thuat Yen dried noodles from Thuat Yen Agricultural Production and Service Cooperative (Tuyen Quang City). These are strong products of the province that have captured the market and are well-known to many customers.
Tuyen Quang province has 5 products that have been honored as typical rural industrial products in the Northern region in 2024.
Notably, among the products selected this time, Tuyen Quang province has two products representing the tea industry in the province: Ngoc Thuy green tea from Su Anh Cooperative and the Hong Thai Shan Tuyet tea product line from Son Tra Cooperative. Each product from the participating businesses was rigorously and strictly evaluated by the judging panel regarding quality and market development potential. These are products that have not only conquered the domestic market but also exported to many demanding markets around the world .
Being certified as a typical rural industrial product in the Northern region has become a "passport" to bring products to a wider range of consumers. Through the selection process for typical rural industrial products, many high-quality products with practical value have been honored, creating momentum for expanding production and meeting the increasingly high demands of the market. The certified products are all products with strengths and characteristics of the locality, achieving good quality, high practical value, and potential for production development, market expansion, and meeting the tastes of domestic and international consumers.
These entities represent the five products recognized as typical rural industrial products of the Northern region in 2024.
Ms. Pham Thi Hong, the founder of the green-hearted black bean tea bag brand of Hong Phat Organic Agricultural Cooperative, expressed that when she first launched the product, she offered it everywhere. People tried it and praised its taste, but when they saw that the packaging did not have any quality assessments from relevant agencies or organizations, they hesitated to buy it.
After tea was selected as a typical rural industrial product, consumers felt more confident using it. As a result, sales volume increased significantly, yielding tangible results. Although the brand has only been established for a short time, the cooperative's products have gained the trust and acceptance of people in many provinces and cities. Soon, their green-hearted black bean tea bags will be exported to the UK.
Mr. Dam Xuan Hung, Director of the Center for Industrial Promotion and Industrial Development Consulting of Tuyen Quang province, said that in order to help businesses have more outstanding rural industrial products, in the coming time, the center will continue to encourage and mobilize resources to participate in or support organizations and individuals investing in industrial and handicraft production.
Customers choose to purchase typical rural industrial products from Tuyen Quang province at the Northern Region Rural Industrial Products Exhibition - Hanoi 2024.
In addition, support will be provided for building demonstration models to disseminate new products, new technologies, and the application of advanced machinery in industrial and handicraft production; and to enhance management capacity for businesses. Simultaneously, cleaner production units will be encouraged and supported to improve the efficiency of resource, raw material, fuel, and material use; minimize emissions and limit the increase in pollution; and protect and improve environmental quality and human health. In particular, products that have achieved the status of typical rural industrial products at the regional level will be prioritized for promotion and introduction, contributing to increased product consumption.
The certification of outstanding rural industrial products has opened up new development opportunities, affirmed the reputation, quality, brand value, and market position for production facilities. In addition, it increases brand recognition and credibility when bringing products to consumers. This also serves as an impetus for rural industrial establishments to continue researching, investing, innovating technology, expanding production scale, and building product brands.
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