Speaking at the seminar, General Director of Vietnam News Agency Vu Viet Trang commented: “Positioning the national image is not only the task of the media, but also an inseparable part of the overall development strategy. We believe that to successfully implement the strategy, there needs to be a strong media ecosystem, in which the mainstream press plays a leading role, creating a reliable data platform so that other subjects – from KOLs, digital content creators to businesses and overseas Vietnamese – can tell a consistent and inspiring Vietnamese story together.”
Mr. Pham Anh Tuan, Director of the Department of Grassroots Information and External Information, Ministry of Culture, Sports and Tourism said: "The competition for national image is increasingly fierce, while Vietnam's image is still not commensurate with its achievements. Therefore, the Government has assigned the task of drafting a methodical, long-term strategy to affirm its worthy position on the world map."
Delegates attending the seminar – including representatives of ministries, sectors, press agencies, media experts, businesses and international organizations – discussed, shared experiences and contributed ideas to the content of the Strategy. Topics focused on national image positioning, methods of telling Vietnam’s story to the world , international experience in building national brands, as well as the role of digital media and the force of “independent storytellers” in the multi-platform era.
The communication strategy to promote Vietnam's image abroad aims to promote positive information about Vietnam at home and abroad, increasing positive recognition of an image of Vietnam as "Stable, developing, innovative and creative, rich in cultural identity", thereby enhancing the country's position in the international arena.
According to the Strategy, expected to be submitted to the Prime Minister this July, by 2030, 100% of provinces and centrally-run cities will carry out communication and promote local images abroad in a unified direction; organize at least 10 key international communication campaigns; increase the level of positive content about Vietnam in international press and digital platforms to at least 80%.
The strategy also aims to put Vietnam into the group of 40 countries with high positive exposure in global media, attract 35 million international visitors by 2030, and set a target for the cultural industry to contribute 7% of GDP by 2030 and 8% by 2035.
Regarding implementation methods, the Strategy proposes diversifying media forms from traditional to digital platforms, integrating media into diplomatic, cultural and sports events; combining with international press, film crews and foreign reporters. In parallel, there are specific support solutions such as improving capacity for localities, building distinctive brands, organizing international investigations and surveys and promoting the role of foreign media platforms.
Source: https://nhandan.vn/dong-gop-y-kien-vao-viec-truyen-thong-quang-ba-hinh-anh-viet-nam-trong-ky-nguyen-moi-post892794.html
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