FrieslandCampina: Journey to the top of the Global Nutrition Access Initiative

This achievement further reinforces FrieslandCampina's commitment to fulfilling its mission of providing healthcare and the best nutrition to communities, as well as actively collaborating with governments in various countries to address the current problem of malnutrition.

Meanwhile, FrieslandCampina – a company that owns many brands familiar to Vietnamese people such as Dutch Lady milk, Yomost, Friso, Fristi… – is always highly regarded for identifying specific, transparent, and consistent priorities in its nutritional approach strategy and continuously improving its products.

FrieslandCampina's Research & Innovation Center is one of the key factors contributing to its top 2 ranking in the Global Nutrition Access Initiative.

From pursuing a grand mission in nutrition…

For over 150 years, FrieslandCampina has strived to fulfill its mission of providing nutritious dairy products at the most affordable prices for people worldwide, from children to the elderly. Simultaneously, the corporation is committed to reducing malnutrition and making high-quality nutrition more accessible to everyone, regardless of income.

FrieslandCampina continuously improves its product portfolio by reducing sugar, fat, and salt without compromising the taste and texture of the milk.

FrieslandCampina is also one of nine companies on the ranking that derive at least 50% of its revenue from products in the "Healthier" category. ATNI highly appreciates the group's appropriate pricing strategy for products in this category with various approaches such as the "Expanding Access to Nutrition" program.

Corine Tap, President of FrieslandCampina Asia, emphasized: “ At FrieslandCampina, we believe that access to nutritious food is a fundamental human right.”

Corine Tap, President of FrieslandCampina Asia, shared: “ At FrieslandCampina, we believe that access to nutritious products is a fundamental right of all people. Therefore, to implement appropriate nutritional solutions, we have developed the 'Expanding Access to Nutrition' strategy in Asia.”

This project aims to address three major burdens: malnutrition – stunting, overweight – obesity, and deficiencies in essential micronutrients, by focusing on affordability and accessibility of nutritious dairy products in a wide range of markets .”

…to build a solid physical foundation for the young generation

With its mission as a leading global nutrition company, FrieslandCampina understands the nutritional challenges children face. To find practical solutions to this problem, the company conducted the Southeast Asian Nutrition Survey (SEANUTS), collecting data from nearly 14,000 children aged 6 months to 12 years in four Southeast Asian countries, including Vietnam.

Through the collected results, FrieslandCampina collaborates with governments to develop solutions to address the nutritional burden, contributing to improving children's physical and intellectual development, thereby realizing its mission of bringing better nutrition to everyone, especially helping the younger generation build a strong physical foundation.

Based on the SEANUTS II research, FrieslandCampina will develop better products with formulas suitable for the physical condition of Vietnamese children at affordable prices.

For example, the SEANUTS II survey shows that malnutrition remains a major challenge for Vietnamese children. More than 50% of children under 12.9 years old are deficient in micronutrients, and the rates of stunting and overweight/obesity are 10.6% and 33%, respectively. Specifically, the percentages of Vietnamese children who do not meet the recommended daily intake of calcium, vitamin D, vitamin A, vitamin C, and vitamin B12 are 81%, 95%, 56%, 66%, and 32%, respectively.

Therefore, ever since entering Vietnam 30 years ago, FrieslandCampina has always been committed to providing the best quality nutrition that is easily accessible and affordable for everyone.

In particular, the new and improved Cô Gái Hà Lan milk product is based on scientific research, with an optimized formula specifically for Vietnamese children, aiming to provide essential nutrients such as protein, calcium, and vitamin D to help children have a healthy body, along with vitamin C to boost immunity as recommended by the National Institute of Nutrition.

The Global Access to Nutrition Initiative (ATNI) is a global non-profit organization that evaluates the world's 30 largest food and beverage manufacturers based on their commitment and performance in combating malnutrition.

Additionally, the ATNI index assesses the compliance of the six largest manufacturers of breast milk substitutes with international guidelines on responsible marketing of these products.

Ha An

Source: https://vtcnews.vn/frieslandcampina-hanh-trinh-den-top-sang-kien-tiep-can-dinh-duong-toan-cau-ar908086.html