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Ray-Ban smart glasses with integrated AI create great attraction

This line of smart glasses is integrated with a camera, headphones and microphone, allowing the wearer to activate Meta's AI assistant with just the command "Hey Meta" without opening the phone.

VietnamPlusVietnamPlus29/07/2025

On July 28, EssilorLuxottica - the world's leading eyewear manufacturer - said that sales of Ray-Ban Meta glasses integrated with artificial intelligence (AI) have tripled, contributing to boosting the group's profits.

In the first half of this year, the group's revenue increased by 5.5% to 14 billion euros (about 16.2 billion USD), while net profit increased slightly by 1.6% to 1.4 billion euros. EssilorLuxottica CEO Francesco Milleri said the group was growing well, despite a volatile business environment.

However, like many other European companies, the weak US dollar has somewhat affected EssilorLuxottica's business results in North America, when it almost did not grow in the second quarter.

EssilorLuxottica said its line of AI-integrated smart glasses has created great attraction in recent times.

The smart glasses feature a built-in camera, earpiece, and microphone, allowing the wearer to activate Meta’s AI assistant with just the command “Hey Meta” without having to open their phone. In June, the company also announced a new line of AI-enabled Oakley glasses.

EssilorLuxottica is currently the world's leading manufacturer of corrective lenses and frames, holding the rights to produce glasses for many famous luxury brands such as Giorgio Armani, Burberry, Chanel, Dolce & Gabbana, Prada and Versace./.

(Vietnam+)

Source: https://www.vietnamplus.vn/kinh-thong-minh-ray-ban-tich-hop-ai-tao-suc-hut-lon-post1052491.vnp


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