Spread the campaign "Vietnamese people prioritize using Vietnamese products"

Over the past period, departments, agencies, the Fatherland Front, and mass organizations have actively and effectively implemented the campaign "Vietnamese people prioritize using Vietnamese goods." Efforts from many sides have contributed to supporting domestically produced goods and enhancing the competitiveness of businesses. The campaign has truly spread widely and received much attention and positive response from numerous businesses and people in the province.

Spread the campaign

The Provincial Steering Committee for the "Vietnamese People Prioritize Using Vietnamese Goods" campaign inspects the production and consumption of Quang Tri's specialty products - Photo by NP.

To spread this campaign to consumers, and to create opportunities for businesses in the province to promote their brands, boost production, business, and consumption of Vietnamese products, members of the Provincial Steering Committee for the Campaign have implemented many activities to support businesses in connecting with and selling products, bringing high-quality Vietnamese goods to consumers.

In 2022 and 2023, the Department of Industry and Trade advised and submitted to the Provincial People's Committee for approval the budget for the provincial trade promotion program for 21 projects with a total budget of 6.435 billion VND. Specifically, the department spearheaded the implementation of tasks and projects supporting brand building to improve and develop several characteristic agricultural products and OCOP (One Commune One Product) products of the province; organized provincial business delegations to participate in trade connection conferences and supply-demand connection events in other provinces and cities nationwide; organized activities to connect provincial OCOP products into supermarket systems and modern retail chains; and implemented the Project on Innovating Business Methods for Agricultural Product Consumption...

This has helped build a product supply chain, promote business cooperation contracts, and facilitate the distribution and consumption of local products. It also supports sustainable linkages between manufacturing and processing businesses and supermarkets, specialty agricultural product showrooms, OCOP (One Commune One Product) stores, and modern retail outlets within and outside the province.

According to Dang Tu Minh San, Director of Co.opmart Dong Ha Supermarket: “Currently, Vietnamese goods account for over 90% of the products sold by our store, with more than 16,000 items, and are trusted and favored by consumers.”

The supermarket also facilitates the sale of many characteristic and key products of the province, displaying them in one location to help consumers easily choose local goods such as: clean Trieu Phong rice; peanut butter, cooking oil for babies, black sesame oil, peanut oil (SUPER GREEN); turmeric starch; bitter melon tea, An Xuan milk thistle tea; Vietgap rice, Sepon organic rice... All goods sold at the supermarket are quality controlled from the input stage, ensuring compliance with standards and regulations.”

In addition, the Department of Agriculture and Rural Development has also directed the effective implementation of the OCOP program. To date, the province has 115 OCOP products, including 42 products that have achieved 4 stars and 73 products that have achieved 3 stars.

Among the 58 OCOP entities, there are 16 enterprises, 16 cooperatives, 4 cooperative groups, and 22 production and business households. OCOP products have made progress in quality, diversity of designs and packaging, and compliance with regulations on labels, tags, and product traceability. In 2023 alone, 82 product ideas were registered for OCOP certification; including 52 new product ideas, 27 products registered for re-evaluation, and 3 products registered for upgrading. Additionally, 6-7 cooperatives registered to participate in the OCOP program.

The Department of Agriculture and Rural Development, in coordination with the Department of Industry and Trade, the Provincial Investment, Trade and Tourism Promotion Center, the Provincial Post Office , and other relevant units, has organized numerous trade promotion activities for OCOP products. To date, over 95% of OCOP products participate in e-commerce platforms.

To enhance the effectiveness of the campaign's implementation, in the coming period, members of the Provincial Steering Committee and the Steering Committees of districts, towns, and cities need to continue to thoroughly understand and widely disseminate the action program for implementing Directive 03-CT/TW of the Party Central Committee on strengthening the Party's leadership over the campaign "Vietnamese people prioritize using Vietnamese goods" in the new situation. They should innovate and diversify methods of propaganda to shift the mindset from "prioritizing the use of Vietnamese goods" to "trusting and using Vietnamese goods".

Focus on supporting the development and improvement of the quality of OCOP products, promoting them so that consumers understand and trust them; accelerate the application of information technology in product promotion, especially online sales, developing e-commerce in harmony with traditional distribution channels; strengthen state management of goods, resolutely and strictly handle violations related to product quality, smuggled goods, and counterfeit goods to consolidate consumer confidence in Vietnamese goods.

Furthermore, departments, agencies, and localities need to coordinate and strengthen inspection, examination, and strict handling of violations in the production, business, and distribution of counterfeit goods, goods infringing intellectual property rights, substandard goods, and goods that do not meet food safety standards in the area; promptly receive and process information reflecting issues related to products and businesses; and regularly commend and reward businesses, organizations, and individuals in the province, as well as Quang Tri residents in other provinces and abroad, whose products, goods, and services are trusted by Vietnamese people or who have achieved many accomplishments in implementing the "Vietnamese people prioritize using Vietnamese goods" campaign.

The involvement of businesses has helped Vietnamese goods become increasingly well-known. What started as familiarity and closeness has turned into trust; many consumers now choose Vietnamese products as the number one choice in their personal and family shopping baskets.

This shows that consumer awareness has changed; it's not just about encouraging Vietnamese people to prioritize using Vietnamese products, but now, Vietnamese products have become an indispensable choice for Vietnamese consumers.

Furthermore, linking the implementation of the "Vietnamese people prioritize using Vietnamese goods" campaign in the new context with other campaigns and patriotic emulation movements of the Fatherland Front and its member organizations contributes to mobilizing all strata of the people to compete creatively, practice thrift, and promote and introduce products and goods from Quang Tri and businesses and production facilities in the province that have products, goods, and services favored by consumers.

Beyond guiding consumer behavior and developing markets, the campaign also plays a crucial role in boosting production, enhancing the competitiveness of businesses and production facilities, and contributing to the socio-economic development of the province.

Ngoc Lan

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