Many digital transformation solutions for radio and television agencies

On October 17, in Ho Chi Minh City, the Ministry of Culture, Sports and Tourism organized a Digital Transformation training workshop for press agencies operating in radio and television.

Mr. Le Quang Tu Do, Director of the Department of Radio, Television and Electronic Information, spoke at the workshop.

Opening the workshop, Director of the Department of Radio, Television and Electronic Information (Ministry of Culture, Sports and Tourism) Le Quang Tu Do emphasized that the goal of the workshop is to provide additional necessary information so that local press agencies can operate more smoothly through the application of current digital transformation tools.

Delegates at the conference

At the workshop, Mr. Pham Ngoc Anh, Deputy Technical Director of TV360 ( Viettel Group) introduced the topic "Application of 5G and AI to enhance production and experience of television services from"; Mr. Ngo Tran Thinh, Head of Multimedia Department, News Center, Ho Chi Minh City Radio and Television Station, introduced the topic "Application of AI technology and multimedia in television content production"; Mr. Nguyen Quang Dieu, Deputy Director of Public Services and Digital Transformation, Zalo Platforms (VNG) shared about "Effective policy communication solutions to reach people through Zalo OA channel (Zalo Official Account)"...

Mr. Ngo Tran Thinh shared at the workshop

Through the workshop, it was shown that the application of technological solutions to content development for radio and television press agencies is extremely necessary and depends on the characteristics and goals of each agency to choose the appropriate technological solution.

Zalo representative shared at the workshop

The application of digital technology helps press agencies produce more diverse, creative and attractive content. At the same time, thanks to the analysis of reader behavior data, the content is personalized, thereby accurately meeting the news update needs of each target group.

Delegates also affirmed that digital transformation for radio and television press agencies is an inseparable strategy in the development process of this field, so press agencies need more support from management agencies and technology corporations...

BA TAN

Source: https://www.sggp.org.vn/nhieu-giai-phap-chuyen-doi-so-cho-cac-co-quan-phat-thanh-truyen-hinh-post818507.html