Efforts to build a cultural environment within media organizations.

Journalists' associations and media organizations at various levels have developed good, practical, and effective models. However, some associations still implement these models in a superficial manner, failing to fully translate the movement into the activities of their respective units.

Nguyen Duc Loi, Standing Vice President of the Vietnam Journalists Association, delivered the concluding remarks at the conference.

Many good and creative methods.

At the conference summarizing one year of the "Building a Cultural Environment in Press Agencies" emulation movement on the afternoon of November 16th in Hoa Binh, leaders of the Vietnam Journalists Association affirmed that many press agencies from the central to local levels have actively implemented the movement through specific actions and activities. To concretize the launch of the movement, the Bac Giang Provincial Journalists Association organized a press seminar on the theme "Building Cultural Press Agencies and Culturally-Oriented Journalists" to encourage each newsroom to strive to become a shining example of culture, while also contributing to strengthening and enhancing the "resistance" of press agencies against negative influences from outside society.

The Central Agencies Journalists' Association of the Vietnam Journalists Association organized a signing ceremony for a competition agreement and a seminar on "The Culture of Journalists" to deepen the content and meaning of the movement. The People's Army Newspaper Journalists' Association organized a competition with a practical and profound theme: "Responsibility, Regularity, Professionalism, and Humanism," and held seminars and professional activities on: "Journalistic Culture and the Responsibility of Journalists," and "Journalistic Ethics." The Government Electronic Newspaper Journalists' Association advised the Party Committee and editorial board to issue a plan for the 2022-2025 period with the theme "Standards - Professionalism - Honesty - Civility." The Rural Today Newspaper Journalists' Association launched a competition and implemented the "5 Yes - 5 No" rule…

Journalist Nguyen Duc Loi, Permanent Vice President of the Vietnam Journalists Association, stated that the "Building a Cultural Environment in Press Agencies" initiative is a way to "rectify" and tighten discipline, contributing to raising the awareness and responsibility of Party committees, Party organizations, leaders of press agencies, and journalists, thereby contributing to building a humane and modern press and media, and protecting the cultural values of the nation. "After more than a year since its launch, the movement has truly become an integral part of the lives and work of journalists. The phenomenon of journalists exhibiting uncivilized behavior in their work has been overcome and limited. In particular, the cultural content in journalistic works has significantly improved. Many press agencies have added sections and publications on culture," journalist Nguyen Duc Loi emphasized.

We need to get to the heart of the matter.

Based on the experience of launching and implementing the movement at the Journalists' Association of the Ministry of Culture, Sports and Tourism, journalist Phan Thanh Nam, Chairman of the Association, affirmed that the movement has spread and developed effectively. However, for the movement to be implemented in a substantive and effective way, the proactive efforts of the branch associations are not enough. Journalist Phan Thanh Nam suggested that the managing agencies and media organizations should consider this a crucial, urgent, regular, and long-term task that requires the direct involvement and guidance of the Party committee and editorial board. This content should not only be discussed at the branch association level but also integrated into the Party branch meetings...

According to journalist Phan Thanh Nam, commitments are merely "dead" documents if they lack the necessary environments. These environments require the involvement and unity of all staff and reporters within the organization. This includes upholding the honor of each member and reporter, truly internalizing General Secretary Nguyen Phu Trong's teaching: "Honor is the most sacred and precious thing," especially the pioneering and exemplary role of the head and leading officials. This is extremely necessary in the current market economy and the challenging state of the press. All commitments and efforts of the entire team will be meaningless if even one staff member or reporter violates professional ethics or breaks the law...

Journalist Nguyen Bao Lam, Chairman of the Thai Nguyen Journalists Association, suggested that central agencies responsible for managing the press, specifically the Vietnam Journalists Association, should issue more specific and detailed regulations so that all levels of associations and media agencies can adhere to the scoring system. This would lead to more effective implementation, avoiding inconsistent practices and a lack of uniformity in the scoring process. He noted that the 12 criteria for the grassroots-level emulation campaign are still too general and require more specific and detailed regulations. He emphasized the need for more detailed regulations to ensure that all levels of associations and media agencies adhere to the scoring system, preventing inconsistent practices and ensuring uniformity in the scoring process. "If possible, this emulation movement should be codified into law within the upcoming amendments to the Press Law," journalist Nguyen Bao Lam hoped.

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