Ready for the program "Female Secretary livestreams selling durian with villagers"

Up to now, the preparations for the program have been basically completed, ready for the livestream sales session right at the farmers' durian gardens, starting at 10am on August 24.

The livestream program will be broadcast on digital platforms of Dak Lak Newspaper and Radio and Television.

Ea Knuec Commune Party Secretary Ngo Thi Minh Trinh (middle) and guests conduct a trial livestream at the durian garden.

In the livestream program, Ea Knuec Commune Party Secretary Ngo Thi Minh Trinh and accompanying guests will introduce to viewers the durians that meet export standards of grade I; the strict cultivation process of farmers to create durians with green skin, hedgehog spines, even pits, deep yellow flesh, fatty, sweet and delicious taste.

Technical department test-operates livestream transmission line.

Viewers are also guided on how to identify delicious durian through sight, touch, smell, hearing, and weighing; the process of harvesting from the garden, packaging, and transporting to consumers; listening to the story of durian trees closely associated with the lives of people in the Central Highlands villages; and the sharing of durian pickers...

Followers can participate in minigames to receive many attractive gifts such as: free durian tour and tasting vouchers at the garden; 99,000 VND durian...

Durian garden was chosen as the livestream location.

The program also introduces the brand “Ami Kao durian – Mother’s durian” with durians meeting export standards of grade I selected from clean and safe farming areas of farmers in Ea Knuec commune. “Ami Kao durian” is sold during the livestream via the shopping cart on the TikTok channel “Dak Lak 4 Seasons Agricultural Products”. All orders will be shipped via Vietel Post with a maximum commitment time of 48 hours for customers in Ho Chi Minh City and the Southern provinces; 72 hours for customers in Hanoi and the Northern provinces.

The program “Female Secretary livestreams selling durian with villagers” is a pioneering activity to implement the project “Each commune and ward has a KOL – Bringing Dak Lak products and landscapes to the digital space”. Thereby, bringing the audience a modern, transparent and convenient online shopping experience.

This is also an opportunity for farmers to directly connect with consumers, enhance brand value, build trust, promote domestic consumption and sustainable development for the local agricultural sector. All profits from sales at the livestream program will be used to support people in Ea Knuec commune to implement the digital economy and digital transformation of agriculture.

Source: https://baodaklak.vn/kinh-te/202508/san-sang-cho-chuong-trinh-nu-bi-thu-livestream-ban-sau-rieng-cung-ba-con-buon-lang-3bd0e5f/