Achievements from the strategy of developing high-end oriental medicine

Thành quả từ chiến lược phát triển Đông dược cao cấp - Ảnh 1.

Many of Traphaco's products are the result of research by a team of scientists and modern laboratories, following a strategy of developing high-quality traditional medicine.

A product of high scientific and technological content.

According to Ms. Dao Thuy Ha, Deputy General Director of Traphaco, significant investment in R&D is one of the proofs that Traphaco's products always possess high technological content and top-notch quality.

Along with its research system, Traphaco has invested heavily in quality control (QC) activities.

At Traphaco, products are a testament to high quality, from raw materials and technology to the entire distribution process. Each product is the result of thorough research and undergoes rigorous quality control.

Ms. Ha shared that Traphaco has officially announced its business restructuring plan with the strategy: "Maintaining its leading position in Traditional Medicine - Investing in development beyond Traditional Medicine." Traphaco's value chain has been split accordingly, and the new marketing strategy "Elevating the Traphaco Brand" is being implemented by reflecting its capacity to produce high-quality Western medicine and developing a premium line of Traditional Medicine – maintaining its leading position in Traditional Medicine in Vietnam.

With its premium traditional medicine line, Traphaco's team constantly researches, pioneers the application of solutions, and optimizes technology transfer processes to create new products, resulting in the Premium product line – Traphaco's unique line of high-end traditional medicine.

Building upon GACP-certified medicinal herbs and the essence of Vietnamese traditional medicine, Traphaco adds value to its products, aiming to meet even higher demands from the premium consumer segment.

Sales exceeded expectations.

Sales of new liver support products and other treatment groups have exceeded projected sales by 1.6 times since the beginning of 2023.

Traphaco's strong investment in in-depth scientific research has resulted in even higher-quality and more effective products for consumers.

Following collaborations with domestic experts (Institute of Medicinal Materials, Ministry of Health ) and foreign experts, most recently, at the Asian Pharmaceutical Conference (AFPS) 2023, held in Hanoi last November, Traphaco presented professional reports on medicinal materials.

One of the studies that received attention at the conference was the research on isolating a new compound from the extract of *Rau đắng đất* (a medicinal plant grown in the area developed by Traphaco in Phu Yen) .

According to research, a new saponin compound (Traphanoside GO1, TRA GO1) along with four known compounds (TRA-GO2 - TRAGO5) have been isolated from the extract of *Centella asiatica*. The extract of *Centella asiatica* and the compounds isolated from the above-ground parts of the plant may be helpful in combating obesity and fatty acid metabolism disorders.

Maintaining the brand for over 50 years.

With a firm commitment to becoming a leading pharmaceutical company, at the forefront of traditional medicine and strongly developing modern medicine, Traphaco leverages its key resources to ensure that its products consistently meet optimal quality standards.

With products that have been around for decades, scientists at Traphaco and their collaborators continue to research, seek, and discover the best advantages of high-quality, GACP-standard medicinal herbs to create even more superior premium product lines with enhanced effects.

Boganic Premium, a high-end liver support product meticulously refined by Traphaco, is a special product line that the company has invested heavily in research and development. It features a unique formula to support liver health, aid in liver detoxification, and protect liver cells.

The product has a luxurious and high-class design, an anti-counterfeiting seal, and a loyalty points system, enhancing the consumer experience and offering more choices.

This product is not a medicine and is not intended to replace medical treatment.

Product of: Traphaco Joint Stock Company

Address: 75 Yen Ninh Street, Ba Dinh District, Hanoi

Phone: 18006612

Advertising license number: 2182/2021/XNQC-ATTP issued by the Ministry of Health on August 4, 2021.