Experts predict that in 2025, the resort real estate market in the heritage city of Ha Long - Quang Ninh will enter a "new era" as the tourism industry experiences a breakthrough. This opinion is further reinforced by the fact that many "mega" transactions were recorded before the new year, with the highest reaching 98.5 billion VND for a beachfront villa.
Ha Long resort real estate sees numerous transactions worth hundreds of billions of VND.
In the final months of 2024, the resort real estate market in Ha Long City ( Quang Ninh province), the tourism capital of Northern Vietnam, became the focus of attention with the appearance of many "mega" transactions, approaching hundreds of billions of VND.
Ms. Le Mai Phuong, Director of the Northern Region of MGV Real Estate Services Joint Stock Company, said that the company recently completed a transaction worth hundreds of billions of VND in the InterContinental Residences Halong Bay project. “Last year, the products that MGV distributed in Halong achieved extremely positive results. Many successful transactions were valued at over 50 billion VND, and recently, a beachfront villa was sold for over 98 billion VND.”
According to MGV representatives, in the Ha Long market, the company is distributing many high-end, high-value resort real estate products, mainly within the Halong Marina Bay urban area developed by BIM Land (a member of BIM Group), such as InterContinental Residences Halong Bay, Grand Bay Halong Villas, Lagoon Residences, etc.
“The liquidity of these products started to grow strongly from the beginning of summer – the peak tourist season in Ha Long, and has remained stable until now, booming right before the New Year. This shows that customers have done thorough research and only invest when they are truly convinced,” Ms. Phuong shared.
“The clients of these products are savvy investors who are interested in the long-term potential of the product. Their tastes are incredibly diverse, ranging from luxury real estate like InterContinental Residences Halong Bay to high-end villas with a ‘resort-living’ style like Lagoon Residences. The common thread is that they offer both a high quality of life, affirming the homeowner's status, and provide opportunities for long-term business exploitation. Despite the high transaction value, this segment has achieved very impressive liquidity over the past year,” analyzed the Northern Region Director of MGV.
Opportunities on the eve of a “new era”
Analyzing the appeal of resort real estate along Ha Long Bay, especially in the Halong Marina urban area, Ms. Phuong added: “Investors highly value these products primarily because of their prime location overlooking the bay, while the remaining development potential is limited. Along with that, amenities serving leisure and business needs such as architecture, landscaping, entertainment... and, looking more broadly, the development potential of the destination have convinced customers, leading to significant transactions in recent times.”
The most anticipated boost is undoubtedly the InterContinental Halong Bay Resorts & Residences – the first InterContinental-branded beachfront resort in Northern Vietnam, soon to open, anticipating the 2025 summer tourist season. These international hotels and resorts not only contribute to establishing Halong Bay's tourism brand on the regional tourism map but also create a distinct advantage for the resort real estate market.
Jesper Larsen, General Manager of InterContinental Halong Bay Resorts & Residences, who has over 20 years of extensive experience in the hotel industry in China, Japan, and Europe, stated: “Halong Bay is one of Vietnam’s most famous tourist cities. InterContinental Hotels & Resorts is one of the world’s first and largest luxury international hotel brands with over 75 years of history. We believe that this partnership will create memorable experiences for visitors and further boost the development of the tourism industry in Halong Bay.”
InterContinental Halong Bay Resorts & Residences is the fifth successful collaborative project between IHG and BIM Land, marking a new milestone in their partnership spanning over a decade with numerous luxury resorts and hotels in Laos, Phu Quoc, and now Halong Bay.
It is known that in 2025, a series of key projects by BIM Land in Ha Long, such as the InterContinental Halong Bay Resorts & Residences, Grand Bay Halong Villas, Lagoon Residences, ICON40, etc., will enter the completion phase and begin operation. “We expect these projects to create highlights, attracting a large number of residents and tourists from both within and outside the country, thereby making the Ha Long tourism market more vibrant and achieving many new advancements,” shared Mr. Nguyen Trong Nhan – Sales Director of BIM Land.
Commenting further on investment opportunities in the first month of 2025, Ms. Le Mai Phuong said: “Once operational, these projects will enter a new wave of price increases, while the supply of new products with similar prime locations will be difficult to find. Therefore, now is considered the ‘golden time’ for investors to make decisions to own potential projects along the heritage bay.”
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