Lesson 2 - Key elements to enhance value

VHO - Having clearly outlined the values ​​and planning of the cultural industry sector, Da Nang needs to identify its potentials and capabilities to invest and attract investment in a more sustainable and complete way.

Da Nang promotes cultural industry: Part 1 - Many opportunities with investment options

This is a big requirement for the locality and also necessary content, helping managers clearly see important factors, to correctly determine investment values ​​in cultural industry.

Promote strengths, boost weaknesses

According to some consultants, cultural activities in Da Nang and the Central region have long been based mainly on traditional criteria, so they lack influence, focus on locality, and lack integration and change.

To enhance the opportunities for cultural industry development, the cultural sector needs to pay attention to properly promoting strengths and weaknesses, and this will be even more favorable after the Local Cultural Industry Project.

Correctly assessing the value and opportunities of heritage is an important requirement for Da Nang to raise the level of sustainable cultural industry development.

Accordingly, Da Nang needs to take advantage of and promote its existing cultural advantages, which are cultural tourism , performing arts, and industrial design. In particular, the advantage of cultural tourism has been clearly defined by the locality.

From a small commercial city, after only a short time, Da Nang has risen to become a typical tourist city in the Central region, with a name on the international tourism map, as a result of movements and efforts associated with cultural tourism.

Up to now, in combination with the cultural heritage of Quang Nam and the tourism advantages of the land, this city has gathered more opportunities to develop cultural tourism. The destinations, famous landscapes, and discovery tour programs of Da Nang have attracted great attention from tourists from near and far.

If the locality pays attention to organizing more in-depth cultural investment activities, alongside heritage culture, integrating new creative activities and new products, the cultural industry roadmap in this area will certainly be brilliant.

Along with cultural heritage, Da Nang has now become a festival city with many impressive programs, such as the annual International Fireworks Festival, cultural heritage events in Hoi An, My Son...

Da Nang has always listened and sought opportunities to link and develop cultural industry in recent times.

Especially in terms of performance organization, the Department of Culture, Sports and Tourism of Da Nang always offers many scenarios to enliven the local tourism environment, with festival programs, hot air balloon festivals, music festivals, ethnic cultural festivals...

Local associations also regularly organize large events and art programs, both professional and social. All of these have created a positive cultural industrial image for Da Nang, from film festivals, food festivals, to fairs, art performances, etc.

According to consultants, from these advantages, Da Nang's cultural industry needs to evaluate and review its weaknesses, pay attention to adjustments and make reasonable investments, which will certainly create a new, more synchronous, multi-dimensional and attractive appearance, truly creating new resources for investment orientation to develop in depth the values ​​of indigenous culture - tradition - modernity.

Da Nang culture needs to clearly see the necessary factors to overcome these weaknesses to develop more reasonably, especially to create new strengths.

Three key points to overcome for development

A local cultural tourism consultant pointed out that Da Nang's cultural industry is facing three disadvantages, which are also three requirements for assessment, planning, and changing awareness for development.

The first is the development of cultural heritage. This is an acknowledged reality, that all aspects of Da Nang culture are developing but without strong strength.

For example, the heritage of Bài Chòi and Tuồng, apart from spontaneous venues, the level of local investment is still limited. The city has not yet effectively exploited the museums, theatres, heritage stages... to their full potential.

Investment in artistic talent in heritage aspects is still very limited, specifically the team of actors, writers, researchers of traditional culture, heritage, and even valuable published authors is still modest.

Localities need to renew this mindset, recognize and invest more appropriately in cultural heritage values, and truly be receptive to turning heritage into new assets for effective development.

The second is the bias towards new investment sectors. Here, many technology and architecture members in Da Nang are always eager for opportunities in the digitalization field, game making and digital entertainment service development, but the local capacity and in-depth investment plans in the science and digital technology sector have not yet hit the strengths, such as game software production.

As long as this sector remains stigmatized and controlled, the creative capacity of the internal team is limited. The cultural industry in this sector, which is really limited, needs to be liberated from the energy of management vision and social awareness.

Third, invest appropriately in the quality of cultural human resources. This issue has been mentioned by many levels of management in Da Nang for many years, but has not yet had a breakthrough momentum.

From industrial design, graphics, architecture, to literary and artistic creation, painting, music, cinema, radio and television, Da Nang has invested and promoted, but has not gone into depth in expertise, has not created professionalism in the organic human resources.

This is due to both objective impacts and the social context, as well as the level of investment interest, from the management level, budget, to investing enterprises.

Consultants recognize that these three key points, although not yet covering the entire situation of Da Nang's cultural industry, are also three weaknesses that the locality should immediately overcome.

Only with the right positioning of heritage culture, can Da Nang see the opportunities for cultural integration and contemporary culture and make reasonable investments, enhancing sustainable traditional cultural values ​​while exploiting modern and creative values.

By choosing the right new cultural industrial advantages in digital technology, game software technology and entertainment, the locality can create new investment incentives.

Only by paying practical attention to the right valuable human resources can Da Nang's cultural industry have a capable team to implement medium and long-term plans, go into depth of professionalization in expansion activities, and connect better.

The combination of these three cultural elements is the requirement for change of the Da Nang Culture sector, in the process of implementing the assigned tasks of the Cultural Industry Project and is also an opportunity for Da Nang - Central culture to have stronger changes and development, contributing effectively to the path of development of the nation and the country.

Source: https://baovanhoa.vn/van-hoa/bai-2-nhung-yeu-linh-nang-tam-gia-tri-186637.html