The air conditioner market share of this brand in April reached nearly 16%. Compared to the same period last year, in the first 4 months of this year, Casper Vietnam's market share increased by 3%, from 13.2% to 16.2%.
Casper Vietnam continues to rank in the top 2 of air conditioner market share in April.
In April, the total sales of the entire air conditioner market grew dramatically to 394,000 products, nearly 2.5 times higher than in March, the market's revenue reached 3,730 billion VND, increasing proportionally to the products sold. Although it is just the beginning of the season, the sales volume of April this year is equivalent to June 2022, the peak month of last year. The segment under 10 million VND is noted to have a clear advantage for this item.
In particular, Casper Vietnam's strong growth markets include: Hanoi increased by nearly 6% (from 15.4% to 21%), Da Nang increased by nearly 7% (from 8.2% to 14.9%), Can Tho increased by 6.3% (from 6.5% to 12.8%), Ho Chi Minh City increased by 3.5% (from 10.9% to 14.4%), Hai Phong from 6.6% to 9.1%, Central Highlands increased by 8.5% to 15.5%, Mekong Delta from 8.2% to 11%, South Central Coast from 6.6% to 12.2%.
Ms. Nguyen Thi Viet Nga, Marketing Director of Casper Vietnam said: "According to the forecast from the National Center for Hydro-Meteorological Forecasting as reported by the media, this year is quite hot and has El Nino phenomenon. The market is also predicted to increase by 15 - 20% compared to 2022, Casper Vietnam has planned with the factory to increase capacity for 2023 to promptly meet market demand".
It is known that Casper air conditioners can also operate well in harsh conditions, with temperatures up to 47 degrees Celsius (in the company's testing room) thanks to the compressor and circuit board design that can withstand high temperatures as well as being equipped with a gold-plated copper radiator. This is the reason why coastal and hot areas are strong markets for Casper Vietnam.
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