Announcing the Purple Bauhinia Crown and preliminary round of Miss Vietnam Ethnic Tourism 2025

A contestant in the preliminary round. (Photo: Organizing Committee)

The contest is organized by SMT Academy in coordination with other organizations, aiming to find a beauty queen who is a "cultural- tourism ambassador" with intelligence, courage, compassion, and the ability to positively inspire the community.

Master Dam Huong Thuy, General Director of SMT Academy, Head of the Organizing Committee of the contest emphasized: "We hope that the Contest will contribute to promoting culture, tourism and the image of a beautiful and hospitable Vietnam to the world , while creating a professional and humane playground, thereby encouraging the young generation to be proud, preserve and promote national identity".

Master Dam Huong Thuy said that at the contest, contestants will have the opportunity to express their national identity through language, costumes, arts and traditional customs; connecting tourism and the community.

After a period of careful preparation, the Organizing Committee of Miss Ethnic Tourism Vietnam 2025 officially announced the Purple Bauhinia Crown for the winner of the Contest.

The Purple Bauhinia Crown was created by GAM International Joint Stock Company, a unit operating in the field of Appraisal, Training and Trading of gold, silver and precious stones, based on inspiration from the Bauhinia flower blooming in the Northwest mountains and forests, the image of the phoenix and simulating the shape of winding terraced fields.

Associate Professor, Dr. Nguyen Ngoc Khoi, representative of GAM International Joint Stock Company, the design unit, said that the Purple Bauhinia Crown is not only a reward for the new Miss, but also a symbol of the intersection between tradition and modernity, between national cultural heritage and contemporary crafting art.

Immediately after the Purple Bauhinia Crown Announcement Ceremony was the Preliminary Round of the Contest with the participation of the Jury of Historian Duong Trung Quoc, Master Dam Huong Thuy, People's Artist Lan Huong (Head of the Jury), Doctor of Anthropometry Vu Thi Thu Huong, journalist Ngo Ba Luc, Peace Ambassador Saleem Hammad... and a number of guest judges.

In the preliminary round of the competition, the contestants performed, introduced themselves and answered the judges’ interview questions. The contestants showed their investment in preparing their costumes and demeanor quite neatly. Many contestants had researched quite thoroughly and expressed the beauty of their national identity to “convince” the judges about their ethnicity and hometown.

After the Preliminary Round, the Organizing Committee will select 30 contestants to enter the “Common House” and participate in four reality TV episodes, filmed in Moc Chau. Contestants will experience and demonstrate their abilities through many different situations through exploration activities, cultural exchanges and participation in the lives of local people.

In particular, each contestant will undertake a charity project and be responsible for presenting the project’s meaning and directly implementing it. Through this, the contestants will not only reveal their own abilities and personalities, but also understand and honor the cultural values and human beauty of the Vietnamese ethnic groups.

Master Dam Huong Thuy said that applying the reality TV format will clearly highlight the criteria, goals and values that the contest aims for. Each broadcast episode will also contribute to promoting the image of local tourism, while introducing to domestic and foreign audiences the diverse beauty and rich identity of the 54 ethnic groups of Vietnam.

The activities and the Final of the competition will take place in Moc Chau, Son La. The Final night is expected to take place in mid-November.

HA CHI

Source: https://nhandan.vn/cong-bo-vuong-mien-hoa-ban-tim-va-so-khao-hoa-hau-du-lich-dan-toc-viet-nam-2025-post914584.html