Mr. Nguyen Trung Khanh in Da Nang on the afternoon of October 17 - Photo: HIEN LE
On the afternoon of October 17, the Department of Culture, Sports and Tourism of Da Nang city coordinated with other units to organize a workshop to discuss the tourism development strategy after the merger with Quang Nam province. About 200 businesses and tourism industry representatives were present.
Vietnam tourism "swims against the current" spectacularly
According to Ms. Truong Thi Hong Hanh - Director of the Department of Culture, Sports and Tourism of Da Nang City, the city is the center of the Central region with 14.4 million visitors staying since the beginning of the year - an increase of more than 22% over the same period in 2024.
After merging with Quang Nam, Da Nang tourism opened up a large space with a series of changes in tours and products.
That reality requires adjusting planning and development orientation to effectively exploit the strengths of destinations, heritage chains, craft villages, etc.
At the conference, Mr. Nguyen Trung Khanh - Director of the Vietnam National Administration of Tourism - said that Vietnam (along with Japan) are two countries that recorded a spectacular "comeback" with growth in the first 9 months of the year reaching 21%.
Tourists experience Cu Lao Cham - Photo: BD
"In the context of global tourism growth of only 5%, and Asia's growth of only 1%, Vietnam recorded a growth rate of 21% - the highest in the world. This is a very encouraging result," said Mr. Khanh.
Assessing Da Nang, Mr. Khanh said that there is a lot of room to open up - especially for MICE (tourism combined with conferences, seminars, and exhibitions) visitors.
Mr. Khanh suggested solutions for Da Nang such as enhancing destination connectivity, prioritizing MICE tourism development, encouraging green tourism development, promoting the image of Da Nang's international tourism brand on world media channels...
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According to Mr. Tan Van Vuong - Deputy Director of the Department of Culture, Sports and Tourism of Da Nang City, after the merger, the city's tourism space increased more than 10 times, and the number of resources also expanded.
In the period 2020 - 2025, Da Nang tourism grew by 17.3 million visitors - 4 times higher than in 2020 (7.6 million international visitors - 10 times higher). The average growth rate of visitors reached 37%/year.
Da Nang is currently expanding its tourism space with green standards, developing resorts, entertainment, cultural and historical tourism.
High-value river village tourism in Hoi An - Photo: BD
The tourism industry is taking advantage of capital sources to complete infrastructure and implement key projects such as Lang Van, Nam O, Danang Downtown, Ba Na - Suoi Mo...
Discussing the direction of Da Nang tourism development in the new period, tourism experts and the business community proposed solutions such as focusing on exploiting destination values through in-depth products, cultural identities, taking advantage of heritage strengths and ecological villages...
The workshop on the afternoon of October 17 also updated the general master plan of the new Da Nang city after the merger; provided information on specific programs, action plans and priority investment policies to support businesses.
The Director of the National Tourism Administration believes that Da Nang will be a new growth pole and the tourism industry will be a driving force.
In the near future, the city needs a solution to position its brand and image as an international highlight.
Despite the world-leading growth rate, Mr. Nguyen Trung Khanh also said that from now until the end of the year will be the final stage to complete the set plan.
To do that, we need to welcome 3-4 million visitors per month. This is not a simple number, requiring great efforts from the localities.
Source: https://tuoitre.vn/cuc-truong-cuc-du-lich-quoc-gia-viet-nam-nhat-ban-tang-truong-du-lich-cao-nhat-the-gioi-20251017175352364.htm
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