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The artificial intelligence craze has created uncertainty about the future of online information, prompting many major American newspapers to attempt negotiations and force OpenAI, the producer of ChatGPT, to pay for access to their critical resources.
For years, tech companies like OpenAI have comfortably used news content to build datasets that teach their machines how to recognize and respond fluently to human queries. However, according to Bloomberg Intelligence, as efforts to develop advanced AI models become increasingly active, media and data storage corporations are demanding their share of the enormous potential market for generative AI, which is projected to reach $1.3 trillion by 2032.
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| The image illustrates publishers and news outlets wanting to be paid for content created by AI, like ChatGPT. (Photo: THE WASHINGTON POST) |
Since August, at least 535 news organizations, such as The New York Times, Reuters, and The Washington Post, have installed a blocker to prevent their content from being collected and used to "train" ChatGPT.
According to The Washington Post, discussions are currently underway between the two parties focused on paying publishers for chatbots to display links to individual news articles. This is a development aimed at securing better rights for newspapers.
In July, OpenAI reached an agreement to license content from the Associated Press (AP) as data to train its AI models. Current negotiations have also touched on that idea, but are focusing more on displaying content in ChatGPT responses to questions. Other useful data sources are also seeking similar agreements with leading AI companies, such as Reddit – the popular social news feed. If an agreement cannot be reached, Reddit is considering blocking search crawlers from Google and Bing.
While OpenAI is in talks with the press, according to analytics firm PitchBook, nearly $16 billion in venture capital has poured into AI in the first three quarters of 2023 – reflecting the high cost of building this technology. Every component is extremely expensive or difficult to acquire, from hardware to computing power.
In addition to paying major newspaper corporations, leading AI companies are facing a barrage of copyright lawsuits from book authors, artists, and software developers seeking damages and profit-sharing. IAC Media Group, which owns The Daily Beast, has attempted to build an alliance of publishers to win billions of dollars from AI companies through a lawsuit.
The New York Times is also considering a lawsuit against OpenAI. Danielle Coffey, President and CEO of the News/Media Alliance (NMA), a trade organization representing more than 2,000 publishers, organized a week-long trip to Washington and various state capitals to lobby for copyright protection for publishers.
The image website Shutterstock, which has a partnership to provide image data to OpenAI, has also launched a Contribution Fund to reimburse artists whose work is used to train AI models. The fund is estimated to have disbursed over $4 million in May.
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