The campaign "Vietnamese people prioritize using Vietnamese products" helps 'connect' DRC products to many businesses

The "Vietnamese people prioritize using Vietnamese goods" campaign has connected the demand for Vietnamese products, helping DRC tires and tubes become preferred by many businesses.

Mr. Le Hoang Khanh Nhut, General Director of Da Nang Rubber Joint Stock Company (DRC), shared this in an interview with a reporter from the Industry and Trade Newspaper regarding the significant benefits that the "Vietnamese people prioritize using Vietnamese goods" campaign has brought to businesses after 15 years of implementation.

Sir, it is known that DRC is a reputable Vietnamese tire brand, trusted and used by many consumers and businesses. DRC has also been honored as a National Brand nine times . So, over the years, what solutions has the company implemented to help its products win over consumers?

For nearly 50 years of its formation and development, DRC has always believed that product quality, customer service, and product diversification are the top priorities determining the survival and growth of the business.

Mr. Le Hoang Khanh Nhut (right) speaks with a reporter from the Industry and Trade Newspaper.

Tire manufacturing is a unique industry, so to succeed, DRC has focused on investment cooperation and technological innovation to ensure its products meet market demands. Furthermore, efforts to reduce costs have resulted in a balanced approach that benefits both the company and consumers. As a result, DRC has consistently earned the trust and loyalty of its customers over the years, and has experienced strong growth.

To date, DRC's products are supplied not only domestically but also to nearly 50 countries worldwide , including demanding markets such as the United States, the EU, and South America. Currently, the domestic market share of the products is approximately 30%, while 70% is for export.

The "Vietnamese people prioritize using Vietnamese goods" campaign has been underway for 15 years. During that time, within the framework of the campaign, what kind of support has DRC received and what have been the results, sir?

Over the years, in implementing the "Vietnamese People Prioritize Using Vietnamese Goods" campaign, DRC has received strong support from various ministries and agencies, especially the Ministry of Industry and Trade , the State Capital Management Committee at Enterprises, and the Vietnam Chemical Group. Thanks to this campaign, with the movement of businesses prioritizing the use of each other's products and goods, DRC has successfully connected with many Vietnamese businesses, especially automotive companies such as Thaco, Chien Thang, Vinfast, etc., and become a supplier of products to these businesses. This support has helped DRC access state-owned enterprises, cooperate with them to reduce costs for customers, enhance competitiveness, and develop together.

In addition, promotional activities, trade fairs, exhibitions, etc., are visible efforts that help businesses bring their products closer to consumers.

DRC's products are trusted by many customers (Photo: DRC)

Taking advantage of recent market opportunities, what are DRC's future strategies for further product development and market diversification?

We will continue to develop and diversify our products and maintain our commitment to our partners amidst fierce competition.

As a manufacturer, we are confident that our products are on par with any other company in the industry, so we are confident in collaborating with customers and committed to providing them with the best products.

We will also continue to invest in technology so that our products have the quality and design to match those of leading brands worldwide.

It is known that, in addition to distribution in the domestic market, DRC's products are currently exported extensively abroad. As products are exported more and market share expands, so do the difficulties and risks. So, what specific difficulties is DRC currently facing, and what suggestions do you have for the company to overcome them?

To conquer the global market, businesses face many obstacles. Among them, we have made efforts to overcome technical barriers. Our products have met standards such as Smartway and DOT from the US; JIS from Japan; EMART and REACH from the EU; INMETTRO from Brazil and other South American countries… These standards have helped DRC successfully export to many demanding markets.

However, after overcoming technical barriers, the biggest risk businesses face is financial. Currently, countries around the world have tools to help businesses minimize this risk. For example, India established an Export Credit Insurance organization in 1957, and by 2008 it insured approximately 17% of its export value. In 2001, China established an Export Credit Insurance organization called Sinosure Corporation. As of December 2009, Sinosure insured over $75 billion in export value. More developed countries such as Japan, South Korea, and Singapore all have specialized Export Credit Insurance organizations such as NEXI, KEIC, and ECICS, with NEXI of Japan being one of the 10 largest export credit insurance organizations in the world. In addition to short-term export credit insurance, this organization also provides investment guarantees and investment credit insurance for most Japanese investment projects abroad.

Therefore, we propose that the Vietnamese Government consider establishing an export credit insurance unit to provide stronger and more decisive support to export businesses in negotiations, bringing about more cooperation and export opportunities for Vietnamese enterprises. This is a crucial factor that helps businesses avoid many risks in exporting.

Furthermore, the domestic market of 100 million people is a very promising one. The government and relevant ministries need to promote Vietnamese brands more strongly so that people and businesses are proud to use them, for the future development of the nation. Currently, Vietnam is a country with a very rapid development of logistics, and at the same time, it is a very large consumer market with nearly 100 million people. This is a great opportunity for tire and tube businesses like DRC.

Thank you, sir!

Source: https://congthuong.vn/cuoc-van-dong-nguoi-viet-nam-uu-tien-dung-hang-viet-nam-giup-ket-noi-san-pham-drc-den-nhieu-doanh-nghiep-359023.html