On August 14, 2023, the People's Committee of Ninh Binh province issued Plan No. 126/KH-UBND to organize the reality TV show and music live show "White Reed Region" (hereinafter referred to as the "White Reed Region" program).
This is a unique program combining reality television and live music shows to create a new cultural product, contributing to building the cultural brand of Ninh Binh province, while simultaneously arousing pride in the homeland and encouraging all levels of people to strive to build a more prosperous, beautiful, and civilized Ninh Binh.
The program aims to effectively implement the tasks set out in the Project on preserving and promoting the historical, cultural, and traditional values of the people and land of Hoa Lu Ancient Capital, giai đoạn 2021-2030; and the Project on developing cultural products to promote the cultural and historical values of Hoa Lu Ancient Capital to serve tourism development in the period 2021-2025 and beyond, contributing to the sustainable socio-economic development of the province in the era of integration.
Through organizing this program, we aim to introduce and promote the historical, cultural, natural, and human values of the ancient capital of Hoa Lu to domestic and international tourists, serving tourism development and attracting investment.
Specifically, the reality TV program will film and produce documentary-style journeys (through the exploration and discovery activities of the featured characters) about the history, culture, people, scenic spots, and cuisine of Ninh Binh province at the Trang An Eco-tourism Area and the Tam Coc - Bich Dong Tourist Area.
The "White Reed Region" live music show is planned to be held once (around the end of September or beginning of October 2023) at the Provincial Conference Center.
The program will be broadcast live on Ninh Binh Radio and Television and on social media platforms.
Bui Dieu
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