On the morning of November 24th, the Provincial Tourism Association organized a seminar titled "Promoting the Attraction of International Tourists to Thanh Hoa Province". Attending the seminar were Mr. Vu The Binh, Chairman of the Vietnam Tourism Association; representatives from the Department of Culture, Sports and Tourism; local authorities, management boards of tourist areas and sites, tourism businesses in the province, and nearly 60 travel agencies nationwide.
A panoramic view of the seminar.
The delegates attending the seminar.
In his opening remarks at the seminar, Chairman of the Provincial Tourism Association Le Xuan Thao informed the delegates about the achievements of Thanh Hoa tourism in recent years and the conditions for welcoming international tourists. He emphasized that Thanh Hoa is one of the few provinces in the country with diverse ecological zones, including the midland, mountainous, lowland, and coastal areas. It also boasts a convenient transportation system, with Tho Xuan Airport, Na Meo international border gate, and Nghi Son seaport. Leveraging its advantageous geographical location, natural conditions, and traditional cultural values, Thanh Hoa province has developed a diverse range of tourism products and services, including beach resorts, eco-tourism, cultural and historical-spiritual tourism, adventure sports, and farm tourism. This has attracted investment from many large corporations such as FLC, VinGroup, Sun Group, Flamingo , BRG, T&T, ROX, and Sao Mai. To date, the province's tourism infrastructure is relatively well-developed, meeting the diverse needs of various customer segments.
Chairman of the Thanh Hoa Provincial Association of Tourism, Le Xuan Thao, delivered a speech at the seminar.
The comrade suggested that member businesses should quickly innovate their business models; proactively improve the quality of their human resources; diversify tourism products and services, while simultaneously enhancing quality. In addition, they should boldly invest in upgrading infrastructure and developing high-end tourism services to expand the international tourist market year-round. This is an important foundation for Thanh Hoa province to boost international tourist attraction in the future.
Delegates participate in the discussion at the seminar.
During the discussion at the seminar, representatives from travel businesses expressed satisfaction with the services, products, and destinations such as: Pu Luong Community Ecotourism Area, Lam Kinh Historical Site, Lamori Resort & Spa, "Up and Down the Ma River" tour, Flamingo Ibiza Hai Tien... Many destinations basically meet the needs of international tourists. They also suggested that, to achieve the goal of increasing international tourist numbers, Thanh Hoa province should first propose to the Government a plan to upgrade Tho Xuan Airport to an international airport as soon as possible. In addition, they should research the development of Nghi Son Seaport to welcome international tourists visiting Thanh Hoa for tourism and relaxation; focus on promoting e-marketing (promotion on online channels) targeting individual tourists through social media and online service platforms; and build more luxury hotels to accommodate large international tour groups. Participating in international tourism fairs in the region and around the world to seek opportunities for cooperation and investment with foreign tourism businesses...
Ms. Nguyen Thi Huyen, General Director of GBest Vietnam JSC, delivered a presentation at the conference.
The seminar also recorded many suggestions from businesses regarding the quality of tourism services at destinations; requirements for receiving international tourists; the quality of human resources; and solutions to promote the growth of international tourists such as shopping and entertainment... In particular, the focus was on attracting international MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.
Chairman of the Vietnam Tourism Association, Vu The Binh, delivered a keynote address at the seminar.
Speaking at the seminar, Chairman of the Vietnam Tourism Association Vu The Binh acknowledged and highly appreciated the achievements of Thanh Hoa tourism in recent times. He also stated that, regarding solutions related to promotion and marketing, the Vietnam Tourism Association will pay attention and create favorable conditions for the Thanh Hoa Provincial Tourism Association and participating businesses. The Vietnam Tourism Association plans to organize famtrip programs with the participation of travel agencies nationwide, including businesses specializing in receiving inbound tourists (international tourists to Vietnam), to survey and connect with tourist areas and attractions in Thanh Hoa.
The Chairman of the Vietnam Tourism Association suggested that the Thanh Hoa Provincial Tourism Association should continue to innovate and improve its activities; regularly guide, support, and connect members in investment, business, and promotion activities... in order to create a sustainable value chain in tourism development. Actively participate in tourism promotion activities organized by the province and the Vietnam Tourism Association abroad, contributing to elevating and affirming the position of Thanh Hoa tourism at these events.
Hoai Anh
Source: https://baothanhhoa.vn/thuc-day-thu-hut-khach-du-lich-quoc-te-den-thanh-hoa-231253.htm
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