On the evening of November 22nd, at the Kotler Awards 2024 ceremony, the Trang An Scenic Landscape Complex, a World Cultural and Natural Heritage site, was honored with the “Impactful Destination” award.
Prize Kotler Awards It is one of the prestigious international awards presented by the Professor. Philip Kotler Established to honor individuals, organizations, businesses, and professionals with outstanding achievements in marketing, business, and strategic management, the award aims to share these success stories with a global network, contributing to enhancing the value of brands worldwide.
The Scenic Landscape Complex Trang An winning in the influential destination category The Kotler Awards 2024 are a well-deserved recognition of the efforts made in build This is a tourism brand of Ninh Binh province. It also serves as proof of Trang An's significant contributions to the sustainable development of the tourism industry and the lives of local communities.
The positive impacts of the Trang An Scenic Landscape Complex on sustainable tourism development and the community are clearly visible through the figures and changes in 2024.
This scenic area has recorded strong growth in revenue and tourist numbers, especially in tourist spending. Trang An has been featured on the website. Trip Advisor It received a high rating of 4.5/5 and was included in the list of the world's top 10 travel experiences in the awards. Travelers" Choice Awards Best of the Best Things to Do 2024 .
The strong development of the tourism industry in Trang An has contributed to the diversification of local economic sectors, creating job opportunities for many workers, especially women. This is one of the important factors in improving the quality of life for the local community.
In addition to contributing to the economy, Trang An It also serves as a major "practical school," where tourists and the community can experience and learn about biodiversity conservation and the value of nature. The beautiful natural landscapes and activities such as boat tours, cave exploration, and learning about local culture have helped raise tourists' awareness of environmental protection and sustainable development.
2024 also marks the 10th anniversary of the Scenic Landscape Complex. Trang An Trang An has become the first mixed cultural and natural heritage site in Southeast Asia. It is considered a prime example of the harmonious combination of economic development, sustainable tourism, and nature conservation. This complex has become a symbol of Vietnam's commitment to implementing UNESCO conventions on the protection of world cultural and natural heritage.
The Kotler Awards are not only a recognition of Trang An's proud achievements but also an impetus for Ninh Binh province to continue striving to develop tourism in a sustainable direction, benefiting the community and protecting the country's precious natural values.
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