Female entrepreneur leaves the city to return to the countryside to start a business with the fields associated with her childhood

With her love for the coffee hills and tea gardens of her hometown, young businesswoman Dang Kim Dang Thy returned from the city to start a business with the desire to increase the value and spread the rich flavor of tea and coffee from Cau Dat. Up to now, she has not only brought the name DalatFarm closer to consumers but also created a livelihood for many local people.

When coffee plantations and tea gardens are the breeding ground for a passion for sustainable agriculture.

Coming from a family with a tradition of farming, Ms. Dang Kim Dang Thy has nurtured her love for tea and coffee since childhood. After completing her university degree and gaining work experience in the city, she decided to return to Cau Dat and establish DalatFarm with her colleagues.

Agriculture is an industry that faces many challenges. From the very beginning, DalaFarm has always been concerned with how to ensure the stability of both the quantity and quality of its products.

Faced with challenges, the company has continuously researched and improved its production and business methods, aiming for sustainable agriculture to meet market demands.

Reaping the rewards on the path to sustainable development.

Through continuous efforts, DalatFarm has achieved stable growth in both customer base and sales, contributing to the increasing popularity of Lam Dong agricultural products, especially among consumers who prefer online shopping on e-commerce platforms. This has allowed the brand to collaborate with more farming households, expand production scale and product range, and create more jobs for local workers.

Since 2020, the company has focused on and invested resources in building a systematic digital transformation plan, concentrating on its official Shopee Mall store, viewing it as a crucial sales channel in its business model.

Not only thanks to the number of users on Shopee, DalatFarm's growth results also come from the practical marketing and sales tools of this e-commerce platform. For example, Shopee Video and Shopee Live tools have supported businesses to bring a better shopping experience, increasing interaction between brands and customers.

“Purchase agricultural products on Shopee is an effective way to help DalatFarm increase brand awareness and is also a safe and sustainable consumption channel. DalatFarm is known and welcomed by customers. Tea, Arabica coffee and wind-dried persimmons from Cau Dat are the main products and are loved by many customers,” Ms. Dang Kim Dang Thy shared.

Dalatfarm views Shopee as a strategic partner for expanding its customer base and effectively promoting its products.

At the same time, with exclusive promotions from Shopee, consumers can also access DalatFarm products at affordable prices, helping to increase the number of orders sold. During the double sales on 9/9 and 10/10, DalatFarm stores on Shopee recorded double sales growth compared to the same period last year.

Spreading the value of local products with "The Quintessence of Vietnamese Travelogue"

On October 15, Ms. Thy, representing the DalatFarm brand, appeared on the livestream “Shopee – The Essence of Vietnamese Travelogue” and shared for the first time about the “from farm to cup” philosophy, the livelihood of highland people, as well as the beauty of agricultural products nurtured by Cau Dat soil. In addition, DalatFarm will also introduce products with preferential prices only in the livestream such as Kim Tuyen oolong tea, lotus tea, green tea, Cau Dat jasmine tea, Cau Dat Arabica coffee, wind-dried persimmons, crispy dried strawberries, etc.

DalatFarm will showcase sustainable development trends and products with a distinctly Vietnamese character through its "Vietnamese Quintessence Travelogue".

From a business perspective, DalatFarm not only aims for business results but also aspires to contribute to promoting the beauty of the region. Ms. Thy believes that "The Quintessence of Vietnam Travelogue" is an opportunity for businesses and farmers to bring delicious and healthy agricultural products to consumers.

Shopee will join businesses from Dak Lak, Gia Lai, and Lam Dong to support local farmers in promoting products from the Central Highlands forests in the livestream “Shopee – The Essence of Vietnamese Travelogue” at 12:30 on October 15. In addition, customers can watch the program “Fruit Livestream Party” taking place at 11:00 on the same day on Shopee Live to shop for seasonal fruits at preferential prices, delivered on the same day.

Dantri.com.vn

Source: https://dantri.com.vn/doi-song/nu-doanh-nhan-bo-pho-ve-que-lap-nghiep-with-nuong-ray-gan-lien-tuoi-tho-20241014220847050.htm