The trend of healing tourism is on the rise with new standards

(Dan Tri) - Healing tourism seems to no longer be just a "fun" phrase for Gen Z, but has become a common trend of many generations. Tourists' standards for healing tourism products are also becoming more and more stringent.

The rise of medical tourism

In the hustle and bustle of modern life, people increasingly need to find trips to immerse themselves in nature to relieve stress and balance life.

In 2015, singer Den Vau with the song "Dua nhau di tro" initiated a trend among young people, which was "leaving the crowded and bustling city to go to a place with silver sea and green mountains". But it was not until after the Covid-19 pandemic that this trend became widespread, with the participation of many generations, called healing tourism.

After the Covid-19 pandemic, people tend to live more fully and express more self-love (Photo: Archi Group).

Healing tourism is understood as a trip to restore one's mental, physical and emotional health after psychological trauma or after a long period of stressful work, or simply to express self-love and find oneself, live every moment to the fullest and move towards a more positive version of oneself.

Worldwide , according to a report by the Global Wellness Institute, by the end of 2022, the revenue of the healing tourism sector is estimated to reach 919 billion USD, accounting for 18% of the entire tourism industry. In Vietnam, the boom of healing tourism has also made domestic tourism more popular.

According to AppotaPay's 2024 tourism market report, after the pandemic, domestic tourism has become the preferred choice of many tourists instead of international destinations. Destinations with river elements, beautiful scenery, unique experiences, rich cultural identity... are increasingly popular. The suburbs of Hanoi are becoming an ideal destination thanks to convenient transportation, meeting the need for immediate and easy healing.

Ms. Tran Ha My (Hanoi) said: "In the past, we only traveled annually, 1-2 times a year to distant provinces. However, in recent years, due to the higher need for life balance and the suburban tourist destinations are also easy to travel to, only taking 1-2 hours, so almost every month my family has a trip to heal, change the air and connect the whole family."

Unique island bay resort - The trend of the future

Among the suburban provinces, Hoa Binh is a leading resort destination thanks to its location adjacent to Hanoi, convenient transportation, especially beautiful natural landscapes and unique culture. The province has 296 historical and cultural relics and scenic spots. The highlight is Hoa Binh Lake - the largest artificial lake in Southeast Asia, 70km long, an ideal place for healing tourism.

Possessing the potential to become the leading weekend resort center in the North, but up to now, Hoa Binh tourism facilities are still quite monotonous, mainly small-scale homestays. It is difficult to find an existing destination in Hoa Binh with outstanding values ​​in terms of location, unique scarcity, international management and operation unit and full experience from health care, relaxation, exploration, spirituality, cuisine to entertainment and commerce.

Meanwhile, according to AppotaPay’s survey, tourists are becoming more demanding. Accordingly, 73% of tourists look for accommodation facilities with unique, creative architecture, high aesthetics but still in harmony with the original green space. Facilities that combine multiple experiences and meet multiple needs are also chosen more.

Shoshin Binh Thanh WorldHotels Spa & Resort pioneers the trend of unique island bay resorts in the future (Photo: Archi Group).

Realizing the potential of Hoa Binh tourism, Archi Group has created the Shoshin Binh Thanh WorldHotels Spa & Resort project - a unique island bay resort in Hoa Binh Lake, a rare type of tourism in Vietnam, providing a variety of experiences, meeting the strict standards of domestic and international tourists, while contributing to creating a future tourism trend for discerning guests.

The investor representative said that Shoshin Binh Thanh WorldHotels Spa & Resort is a rare tourism real estate project in Vietnam, possessing an island bay location in the heart of Hoa Binh Lake, surrounded by thousands of hectares of lake surface and primeval forest.

At the same time, this is also the first project in the suburbs of Hanoi that WorldHotels - a 5-star resort management and operation unit has chosen to manage and operate, promising to bring customers sublime experiences, healing the body - mind - spirit comprehensively.

Although it has not been launched on the market yet, Shoshin Binh Thanh WorldHotels Spa & Resort has attracted the attention of investors due to its outstanding values. Many experts believe that the project will create an "earthquake" in the Northern resort real estate market, while contributing to creating a new tourism trend for the upper class.

Source: https://dantri.com.vn/bat-dong-san/xu-huong-du-lich-chua-lanh-len-ngoi-cung-nhung-tieu-chuan-moi-20241119232945205.htm