Launch of MV "Quintessence of Vietnam": A declaration of solidarity of Vietnamese creative power

At 8:00 p.m. on December 5, the MV “Vietnam Essence” – the theme song of the Vietnam Essence Awards 2025 was officially released to the public. This is not just a regular music product, but is also considered a manifesto of convergence and solidarity of Vietnam’s creative power, with a strong message: “Unity of creators today is a bright cultural heritage for tomorrow”.

The MV brings together an unprecedentedly large creative force, representing 5 pillars of art: Music, Cinema, Dance, Theater and Contemporary Art.

Producer Nguyen Phan Giang shared: “The Quintessence of Vietnam is the combined strength of many industries sharing the same aspiration to honor and elevate Vietnamese culture on the global stage.”

Musician Nguyen Hai Phong (left) - composer of the song "The Quintessence of Vietnam" and singer Lam Truong behind the scenes of the MV. (Photo: PV/Vietnam+)

The song was composed by musician Nguyen Hai Phong, inspired by the flow of national identity. He called it “a long-cherished theme” and considered the award a catalyst to write a work that carries the spirit of continuity between generations. The MV was directed by Kawaii Tuan Anh through the story of a boy entering a museum, discovering a magical box that opens a journey to find “pieces of Vietnamese culture”.

Those “pieces” are the appearance of a series of famous artists. In terms of music, the song features the voices of many generations from Lam Truong, Phuong Vy, Phan Manh Quynh, Bui Lan Huong, Isaac, Huong Tram to Bui Cong Nam, Lam Bao Ngoc, GreyD, Cao Ba Hung, Nguyen Hung. In terms of cinema, the MV brings together actors from three outstanding works of 2025: Kaity Nguyen (“Tử Chiến Trời Trên Không”), Nguyen Hung - Lam Thanh Nha (“Mua Doi”) and Ho Thu Anh (“Tunnel: Mat Troi Trong Bóng”).

Singer Bui Cong Nam is the most anticipated by the audience in the MV. (Photo: PV/Vietnam+)

In particular, five traditional and contemporary art forms are vividly recreated through choreography: Cheo clown, Mua bong roi, Mua cham - Hue royal court music, Contemporary and Hip-hop, with the performance of dancers and choreographers of two generations such as Quang Dang, Huynh Men, Phuoc Lee... In addition, the participation of leading MV directors and artists from "A O Show" has breathed into the work a unique Vietnamese cultural vitality, a subtle combination of tradition and modernity.

Behind the beautiful images is a meticulous, high-intensity production process over 4 days with a tight filming schedule. Despite the pressure, the crew still maintained a meticulous spirit, making efforts to gather the most representative faces.

Singer Huong Tram performs behind-the-scenes footage of the MV. (Photo: PV/Vietnam+)

The MV "Vietnam Essence" was born during the Tinh Hoa Viet Awards 2025 organized by Dai Doan Ket Newspaper in collaboration with ZOA Creative and Alien Media, entering an important stage: Announcing the official nomination list on December 12, 2025 and opening the online voting portal until January 1, 2026 on the website tinhhoavietawards.vn and the TikTok Tinh Hoa Viet Awards platform.

With a strong message of solidarity, inheritance and brilliance, the MV is not only a communication symbol for the award but also an affirmation of the soft power of Vietnamese culture, where the quintessence converges to connect and reach out./.

(Vietnam+)

Source: https://www.vietnamplus.vn/ra-mat-mv-viet-nam-tinh-hoa-loi-tuyen-ngon-doan-ket-cua-suc-manh-sang-tao-viet-post1081274.vnp