Trip.com Establishes Strategic Partnership with Vinpearl

DNVN - Online travel service provider Trip.com announced on May 29 that it has established a new strategic partnership with Vinpearl to promote Vinpearl's real estate and tourist attractions through marketing and promotional campaigns.

Through targeted marketing campaigns and destination promotions, the partnership will enhance the accessibility and appeal of Vinpearl’s luxury properties. By leveraging Trip.com’s extensive user base and advanced marketing tools, Vinpearl’s hotel properties will enjoy optimized visibility, making it easier for travelers to discover and book their vacations.

Ms. Ngo Huong, Deputy General Director of Vinpearl and Mr. Boon Sian Chai, CEO and Vice President of International Market of Trip.com.

Trip.com Group will also leverage its rich tourism resources to promote VinWonders, Vinpearl's famous amusement park chain, to global visitors.

As a result of this partnership, Trip.com Group will be the primary marketing channel for Vinpearl in select markets, including China. Customers booking through the group’s platforms will enjoy exclusive pricing and availability for VinWonders, along with special privileges for higher-tier members on hotel stays and package rates.

“I believe that the combination of our expertise and resources will highlight the beauty and appeal of Vietnam, contributing to the development of Vietnam's tourism industry,” said Ms. Monica Xiao, CEO of Accommodation Business, Trip.com Group.

Trip.com Group and Vinpearl have been collaborating since 2016, with Vinpearl's properties fully integrated into the group's platform.

Hoang Phuong

Source: https://doanhnghiepvn.vn/kinh-te/kinh-doanh/trip-com-thiet-lap-quan-he-doi-tac-chien-luoc-voi-vinpearl/20240529104055573