Modern media spreads the image of Phu Tho land and people in the international arena.

In the trend of globalization, local images are no longer limited to traditional channels, but are being spread strongly on digital platforms and international media. For Phu Tho - the land of national origin, rich in cultural traditions and development potential, the application of modern media to promote the land and people of the Ancestral Land to the world has strategic significance, contributing to affirming identity, attracting investment and expanding international cooperation.

Affirming the identity of the Homeland

Phu Tho is now formed on the basis of the merger of three provinces: Phu Tho, Vinh Phuc and Hoa Binh , creating a unique cultural diversity. If the old Phu Tho is the Hung Kings' ancestral land, the origin of the nation, then Vinh Phuc bears the strong imprint of delta culture and craft villages; while Hoa Binh contributes the unique Muong cultural colors. This helps Phu Tho become a "living museum" of many cultural values ​​- from the Hung Kings' worship recognized by UNESCO, ancient Xoan singing, to more than 260 traditional festivals, cuisine, and craft villages. Nature also favors this land with unique ecological landscapes with Long Coc tea hills, Xuan Son National Park, Hoa Binh lake, Tam Dao mountain, Dai Lai lake, Thanh Thuy mineral springs, Kim Boi, and diverse midland landscapes...

However, the province's international promotion work is still limited and not commensurate with its potential. International promotion work is still limited, lacking professional, multilingual communication campaigns to bring Phu Tho's image to the world .

Trainees of the training course exchanged communication content "Building the image of Phu Tho province in the current international environment".

Discussing the role of building the image of Phu Tho province in the international environment, comrade Nguyen Dac Thuy - Director of the Department of Foreign Affairs emphasized: In the context of increasingly deep international integration, the local image is not only recognized through traditional channels but also has a strong presence on social networks, digital platforms and international media. Building and promoting the image of Phu Tho in a professional and modern manner will contribute to spreading the traditional values ​​of the homeland, creating a favorable environment to attract investment, expanding exchanges and cooperation in many fields.

To build the image of Phu Tho province in the international environment, the Department of Foreign Affairs has just organized a training course to improve the awareness and capacity of local foreign affairs officers in the new situation, creating a foundation for implementing the next steps systematically and synchronously. This is the initial activity, in the coming time, the Department will advise on building a specific and practical plan to build the image of Phu Tho province in the current international environment.

Join hands to create a friendly, attractive and integrated image of Phu Tho

At the training conference, Associate Professor Dr. Do Chi Nghia - Full-time member of the National Assembly's Committee on Culture and Society, member of the Executive Committee of the Vietnam Journalists Association shared many strategic solutions. He emphasized: Building the image of Phu Tho is to affirm the identity of the Hung Kings' Ancestral Land - the origin of the nation, creating local pride, while attracting tourism, investment and international cooperation. We need to clearly position the brand, develop typical products, harmoniously combine Muong culture and the Ancestral Land culture. In addition, we must promote international communication, build multilingual channels, and cooperate closely with UNESCO and foreign partners. In particular, each grassroots cadre must become a "cultural ambassador" in the locality...

Ms. Nguyen Thi Vinh - an officer of the Thanh Thuy Commune People's Committee Office said: "Through the sharing of the leaders of the Department of Foreign Affairs and experts, I understand better how to use modern media to introduce the potential of Thanh Thuy - a place with hot mineral springs, unique midland landscapes and hospitable people. If each grassroots officer knows how to exploit this advantage, the spread of the local image will not only reach domestic tourists but also reach out to international friends. I believe that each officer and each citizen is ready to become an active propagandist to contribute to building the homeland to develop more and more."

Opinions from managers, lecturers and students show that modern media is not only a promotional tool, but also a "bridge" to turn the cultural values, nature and people of Phu Tho into competitive advantages in integration. Building the image of Phu Tho land and people in the international environment is both urgent and long-term. This is not only the work of the Foreign Affairs sector, but also the common responsibility of the entire political system, the business community and each citizen. When having knowledge and skills in modern media, each cadre, party member and citizen will become a positive factor in promoting the image of the homeland. Thereby, Phu Tho not only affirms the position of the Ancestral Land in the minds of Vietnamese people, but also expands its influence on the map of tourism, international exchange and cooperation. A Phu Tho rich in identity, friendly, attractive and integrated - that is the image that is being jointly built today, for a sustainable and open future.

Huong Lan

Source: https://baophutho.vn/truyen-thong-hien-dai-lan-toa-hinh-anh-dat-va-nguoi-nbsp-phu-tho-nbsp-tren-truong-quoc-te-241550.htm